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Articles - Syntactics Inc.

5 Reasons Why Progressive Web Apps (PWAs) Can Strengthen Bonds Between You and Your Clients
5 Reasons Why Progressive Web Apps (PWAs) Can Strengthen Bonds Between You and Your Clients

We can’t stop innovation. We can only choose to support it or risk missing out altogether. Nevertheless, it’s 2018! It’s one of the many–although equally significant–years where we’ve hit a technological breakthrough. This time, we’re talking about PWAs and how they’re taking every industry’s online audience by storm. First, what exactly are PWAs? Could the acronym stand for Promising, Worthwhile, & Advantageous? (It doesn’t.  Still, those are...

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Escape the Not Secure Label: Switch to HTTPS
Escape the Not Secure Label: Switch to HTTPS

Previously, Google announced that it’ll be more determined to pursue and advocate for an increased safety standard with Chrome 62. This is no surprise since security has always been one of Google’s priorities – as it should be. To give you a brief overview: HTTP stands for Hypertext Transfer Protocol, HTTPS means Hypertext Transfer Protocol Secure, and Chrome 62 includes a feature that acts as Google’s way...

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5 Tips on How to Increase Conversion Through Website Personalization
5 Tips on How to Increase Conversion Through Website Personalization

A carefully curated website and online presence, today, is not an option anymore, but an imperative. Recent times have demonstrated the massive boost in online businesses and has therefore, naturally, increased the competitors in the market as well. It has now become crucial to craft your website’s design, content, and experience and make it particularly appealing. Doing so will enable you to attract raw visitors and motivate...

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Mobile-First Indexing and the Rise of Online Browsing
Mobile-First Indexing and the Rise of Online Browsing

Picture this: you’re browsing on your mobile phone to search for a certain product. Google gives you a list of websites that offer the product that you’re looking for. You open one of the websites to search for that product. As the website loads, you see that the text and images are too small. You have to pinch and zoom just to see the picture of the...

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The Truth About Chrome 62’s ‘Not Secure’ Warning
The Truth About Chrome 62’s ‘Not Secure’ Warning

Ever visited a site and greeted by a warning that says the page is not secure? Has it ever caused you a mini panic and urged you to close that window? Or worse, has your site shown a decrease in traffic and an increase in bounce rates because of this? In the past years, the “Not Secure” warning was only applicable to HTTP sites that contained password...

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Women In Tech: How We Help Bridge the Gap
Women In Tech: How We Help Bridge the Gap

Men often predominate the hallways and cubicles of the Tech Industry. Rarely seen are the women. The under-representation of women and girls in the IT workforce and education is not something new. Too little light has been shed on this problem, and the issue still persists today. It’s ironic to think that the first programmer, Ada Lovelace, was a woman. In fact, in the most recent years...

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Why Local Business Needs Digital Marketing
Why Local Business Needs Digital Marketing

The increase in the way individuals use social media has affected how businesses strategize their marketing scheme. With the rise of mobile users the previous years, this has encouraged businesses to be proactive online. The term digital marketing has been around the market for a long time. But it is only now that this kind of marketing is being used because of the technological advances. Mobile phones,...

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SEO Audit: What You Need to Know
SEO Audit: What You Need to Know

As a digital marketer, attracting traffic is the name of the game – and many industries believe that good content and popularity are the secret weapon to achieving this. However, what they do not know is that the most important thing to do in order to gain significant traffic in your website starts with performing a Search Engine Optimization (SEO) Audit. An SEO Audit is done to...

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