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Articles - Syntactics Inc.

Web Design’s Most Colorful and Effective Practices
Web Design’s Most Colorful and Effective Practices

Design impacts both our offline and online everyday decisions. Visual creatures influence us even if we’re told not to judge books by their covers, we do so anyway. We especially become more critical when we view sites. Continue reading to find out what Designers do to satisfy the modern user’s needs and their preferred web design. Responsive Web Design Designers usually adjust their layouts according to a...

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7 Easy Steps to Help You Create A Digital Marketing Strategy
7 Easy Steps to Help You Create A Digital Marketing Strategy

You are the seller of rare collectibles and merchandise. However, you’re not getting any sales, and no one seems to know about you and what you’re selling. You’re also very sure that there are people out there who need your product. They just haven’t discovered you yet. What do you have to do in order to get the orders coming in, then? The answer is through digital...

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Mobile Sites: Everything and More From Your Pocket
Mobile Sites: Everything and More From Your Pocket

As of October 2018, global statistics show that mobile devices are used more in browsing compared with desktop devices. It is recommended that all website owners ensure that their websites are mobile friendly, by optimizing their sites for mobile. User Friendliness and Interactivity Regardless of whether the end user is a first-time or returning client, a mobile site greets them with a layout designed specifically for most...

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Fitness Marketing: 10 Ways You Can Market In The Digital World
Fitness Marketing: 10 Ways You Can Market In The Digital World

Becoming fit has become a goal by many individuals. It not only gives you a great shape, but it also keeps you healthy inside. With this rising trend also comes the rise of many gyms and fitness centers. If you’re the owner of one of these fitness centers, you have to step up your fitness marketing game and gain an advantage over your competitors. Fitness Marketing through...

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Project Management Techniques That are Guaranteed to Bring You Success
Project Management Techniques That are Guaranteed to Bring You Success

Our world is rapidly evolving – continually bursting with new innovative solutions to improve our way of living. As new tools emerge, project teams ride the learning curves before heading towards the beginning of a new project. They diligently embrace these advancements and improve their techniques because they understand that the investment of time in training today will result in greater strengths tomorrow. This is only one of...

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High Bounce Rate Isn’t Good News
High Bounce Rate Isn’t Good News

In our previous blog, we talked about ways to decrease bounce rate. Usually, a high number or percentage is good news such as the website traffic. Contrary to most measurements, however, a high bounce rate is bad news. A high bounce rate means there might be problems with your site or that it lacks more engaging content. Furthermore, Google states that a high bounce rate is a...

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Google Ads: A Better Experience for Businesses
Google Ads: A Better Experience for Businesses

The new Google Ads, formerly known as AdWords, boasts of new features that will definitely help users gain advantage in the competitive world of online marketing. In addition to the new name, it now integrates artificial intelligence and machine learning that automate optimizations. A New UI The first thing users can now see after logging in is an overview of their account. This overview makes use of...

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10 Ways to Decrease Your Bounce Rate
10 Ways to Decrease Your Bounce Rate

The bounce rate is one of the many ways to determine your website’s effectivity. As Google defines it, a bounce is a site’s single-page session. Yoast also defines the bounce as a measurement of the percentage of people who open your site but take no action. For instance, they open your landing page but don’t click any buttons or other pages. In this case, a high rate...

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