You are the seller of rare collectibles and merchandise. However, you’re not getting any sales, and no one seems to know about you and what you’re selling. You’re also very sure that there are people out there who need your product. They just haven’t discovered you yet. What do you have to do in order to get the orders coming in, then? The answer is through digital marketing strategy.
Think About Your Digital Marketing Strategy
A strategy is defined as a careful and detailed plan that aims to achieve a specific goal. Digital marketing is also concerned with advertising services and products through the internet by means of paid advertisements, media such as images and videos, social media, emails, display ads and more.
Ever noticed those product ads you see when you’re scrolling through your social media applications? Those are the results of digital marketing. It also isn’t that simple to put these ads out, and that’s why you need a strategy.
How do you build a digital marketing strategy, though?
Here are the basic steps:
This is the very first and essential step you should take into consideration. A set of objectives are also like a checklist or a map. It helps you know where you’re going, what your mission is, and why you’re doing what you’re doing. Without these objectives, you will experience a hard time coming up with the right digital marketing strategy.
2. Evaluate Your Past Methods
If you have ineffective methods in the past and you’d rather not think of them, you have to reconsider. You should be giving them attention because these past methods will help you what you can improve in your next digital marketing strategy. Evaluating your previous strategy will also let you know what worked so you can retain these strategies and improve them if you can.
3. Identify Your Target Market
Through this step, it makes it easier for you to come up with what platforms you’ll be utilizing, what style and tone of language you should be speaking, what designs and colors need to be applied and more. Identifying your target market also lets you know what offers you should be putting out to entice them into buying your products.
4. Know Your Means and Budget
This step involves you listing out what digital platforms you have that you can use to your advantage and how much you’re willing to spend. Do you have a website? A Facebook page? A Twitter account? An Instagram account? With each of these platforms, you have the option of creating paid advertisements depending on your budget. You can also create ads using Google Adwords. Overall, they can be costly but investing in them means you’ll be able to reach your target market across different platforms and higher chances of sales.
5. Optimize Your Means
If you have a website and social media pages for your business, it’s time to optimize them so that they can be fully utilized. Each of these platforms should have the right content, from the media to the words. You should also identify what related keywords to your business are being searched the most by individuals. These keywords should then appear on your website and social media profiles so that when people search for them, you will be on their results pages.
Your website should appear on the first page of search engine results when people search for the keyword. This can be done with the help of Search Engine Optimization where your pages’ titles, meta descriptions, and keywords are optimized to appear on search engine results pages, more commonly known as SERPs, which are the results we see on search engines when we search for a particular keyword.
Furthermore, you should also consider website optimization to ensure your content should contain all the information about you, your products, their prices, where you are located, and how you can be contacted. It should also be responsive on any device, from the PCs, tablets and smartphones. By responsive, we mean that it adjusts to whatever device is being used to browse it. Since there are those who use their mobile phones for browsing, it should also be mobile-friendly, so your audience won’t have to zoom in and out across your pages and click the wrong buttons.
To further optimize your website, you should also pay attention to these elements:
- Headlines – Are they related to what your company stands for?
- Media – Do the images, videos, or GIFs display well on the page?
- Customer Reviews – Can audiences see your customers’ reviews on your services and products?
- Texts and Buttons – Is your Call to Action visible? Is the font and size of your text readable? Are your buttons and links clickable and lead to the right pages?
It’s also crucial for you to make sure that you’re not over-optimizing which can negatively affect your site’s quality and make it rank lower instead of higher.
You might be asking why you need to optimize your social media accounts when you already have a website. However, social media plays a critical part in selling your products, reaching further your target audience, and driving traffic into your website. Plus, there’s the fact that people are on social media daily which means more chances of getting seen online.
Facebook Ads and Google Adwords
These two involve putting up paid ads. Facebook Ads work by helping users find the businesses that are related to their searches, what they’re interested in and their online behavior. On the other hand, you bid keywords on Google Adwords so that your ads are displayed along with the results when people search for the keywords. Whenever someone clicks on your ad, you are then charged.
Involves the creation of the content on social media posts, blogs, and even videos to promote a brand. However, these contents do not promote the brand in an explicit way. Instead, it builds curiosity and interest to the audiences.
This part is pretty self-explanatory. Marketing the brand will be done through a video and will highlight your business’ benefits and why people are missing out by not having it in their lives.
7. Get The Help of Experts
Going through all these digital marketing strategy steps on your own can be hard especially when your business is still new or when you’re not familiar with online marketing in general. It is advisable that you hire people with experience from a digital marketing company so that you can focus on running your business.