Online content writers love attention. They want to feel the love and appreciation of their followers and readers. They feel this when a reader comments, tweets or shares their articles on facebook. Just like the proverbial artist, these writers would feel dismayed if they don’t get any interaction for their article. For them, it’s as good as creating a masterpiece painting and people would just pass by it nonchalantly.
To become a really good online content writer, you would have to know that content “followers” or readers online are quite different from the traditional voracious offline reading bibliophiles. If you want to feel the love from your online readers, you must learn the five golden steps used by content writers from top SEO companies to attract and hold the attention of their readers:
You have to know that 79% of web users scan rather than read. The principle of having a very engaging introductory paragraph still applies even to online content writing. Lead your readers to continue to read sentence after sentence that before they know it, they have actually finished reading the entire article. Give as much information regarding the topic as much as you can give with the least number of words and sentences.
Make Content Snappy
If you wish to cover a complex topic, consider breaking it into parts and make sure that you have explained each topic well. Write your content in layman’s term so it would be a lot easier for your readers to digest the details and information that you have written. Unless of course your target readers are the likes of Sheldon from the TV sitcom “Big Bang Theory”
Use the inverted pyramid style in writing as this helps the scanners move from one point to the other and decide if they want to dive in deeper.
Embrace the Line Break
Feature only one idea in each paragraph and make sure to keep your paragraph short. Three to four sentences in every paragraph will do.
Use Bullet Lists
Bullets are essential to create a fascination factor to your readers as this is something that their eyes cannot resist. Bullets are considered as:
- Quick to read
- Great way of presenting multiple ideas and
- Serves as a good visual break for your readers.
You get my point? I mean, my bullet points, right?
Use Strategic Formatting
Put weight to your content by formatting bold the important concepts such as this one. Again, remember that your readers will only be able to scan your article and would want to get the most important information at a glance. As they see the highlight, you are able to put emphasis on the key points so the reader can quickly pick them out.
In the end, if you are able to please your online readers with your articles using the above steps, you can expect them to tweet, like, comment or even share them on facebook! You can also expect them to keep coming back for more. Hey, you have made their life easier by providing great, simple and quick to read content online.
Among SEO companies in the Philippines, Syntactics Inc. can provide you with highly relevant and quality content to highlight your campaign in the World Wide Web. For queries call Syntactics Inc. NOW!