Your website is a great medium to introduce your business to the world. However, once a visitor clicks your site, you only have a few seconds to grab his or her attention to make him stay and explore your website further. How would you do this?
Make the most of that few seconds by putting brilliant elements on your site’s homepage which can increase traffic, educate visitors and convert them into buyers.
Here are the elements that your website’s homepage must contain:
- Recognizable look. Your website must embody the look of your business – from the company’s logo, color, to its layouts – these things should be consistent with your business cards, letterheads and other marketing sales materials that you have. You can even include images that clearly communicate and relate to what your company offers.
- A short yet punchy description of what you do. Tell your visitors immediately what you do and what you can offer to them. You can write at least two to three brief sentences to describe what your website is all about.
- A clear and attractive call to action. You need to state your site’s purpose clearly on your homepage. What do you want your visitors to do on your site? Do you want them to contact you for more information about your services? Buy products and/or avail your services? Whatever your website’s objectives are, be sure that they are clear. There are site home pages that are cluttered with too much information confusing the users what they should exactly do.
As a general rule for creating a homepage, make it as clear and simple as possible. Do not put every piece of information that you think is relevant on your website homepage, there will be different pages intended for all of your site’s details. As far as a website’s homepage is concerned, less is always more.
Does your website’s homepage have these kind of elements? What are the other elements you can suggest that would make a homepage brilliant?