There are a hundred of options to increase your brand’s visibility online, but only a handful of them will give you the opportunity to build a stronger brand presence in the World Wide Web. Now, the ideal way to start building your solid visibility online is identifying keywords and phrases that are highly relevant to your products and services. When identifying your keywords make sure that it...
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The increased use of social media applications (Facebook, Twitter, Youtube, Flickr, etc.) in every hotel and restaurant has created both challenges and opportunities for hoteliers and restaurateurs. Over the recent years, the behaviour of every guest in the hospitality industry has changed tremendously such that they really have high expectations towards a service. This is because social media sites are there to give them an idea about...
One of Google’s standards in looking for a good website is the quality of backlinks that it has. The number of quality inlinks also determines your site’s search engine rankings. But just recently, incoming links have fallen out of favor and high quality web content has become favorable to Google. One of the reasons why the number of backlinks is no longer the basis for a website...
“Words are of course the most powerful drug used by mankind” – Rudyard Kipling. Content is the most important part of your website. If the content on your website does not provide information needed by end user, your site will have a little value to your visitors who search for information on various subjects. End users want to have answers to their question and solutions to their...
As a digital marketer, attracting traffic is the name of the game – and many industries believe that good content and popularity are the secret weapon to achieving this. However, what they do not know is that the most important thing to do in order to gain significant traffic in your website starts with performing a Search Engine Optimization (SEO) Audit. An SEO Audit is done to...
