Posts Category: Digital Marketing

Apple Maps vs Google Maps: Yet Another Chapter in an Epic Tech Saga
Apple Maps vs Google Maps: Yet Another Chapter in an Epic Tech Saga

Earlier this month, Apple announced that its Maps app is more than three times as popular as its closest competitor – presumably Google Maps – on both iPhones and iPads. It’s somewhat surprising, considering the fact that after its launch in 2012, Apple Maps was riddled with embarrassing errors such as misplaced roads, bridges, and even world-famous landmarks. This eventually led to Apple CEO Tim Cook apologizing...

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Twitter Ads: How to Get Started
Twitter Ads: How to Get Started

Twitter, an online social networking service with 304 million active subscribers in Q2 2015, just joined the world of social media ad buying, catching up with Facebook which recently reported to have more than two million active advertisers. The company’s advertising dashboard, a self-service platform, was first made available in March 2012 to American Express card users through an invite-only scheme. When there was substantial feedback received...

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Instagram Ads: Create with Facebook
Instagram Ads: Create with Facebook

When visual content becomes more preferred on social media than plain text, it also becomes an increasingly important matter for brands to leverage on. This shift to visual social media means that more businesses, whether small or big, are starting to communicate more visually to their audience, followers, and customers. Instagram – one of the most popular online social platforms, will now enable you to leverage the...

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Why You Need to Jump on the Mobile Optimization Horse Right Now
Why You Need to Jump on the Mobile Optimization Horse Right Now

Modern day civilization is obsessed with the internet and technology – there is no denying that fact! Millions or even billions of people go online to check out their social networking sites or surf the net everyday, and it has become even more prevalent with the release of smartphones. Due to the rapid and continuously growing popularity of smartphones, more and more users are surfing the net...

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Facebook Reactions Seen In PH
Facebook Reactions Seen In PH

We might probably never get the much-requested “Dislike” button on Facebook, but the social giant just started to release the closest thing to it. “Reactions”, Facebook’s new response system for its posts can now be seen live in the Philippines. It’s an addition to the famous “Like” button where users can also choose to respond quickly with love, laughter, happiness, shock, sadness and anger — each with...

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Put Yourself on the Map Using Google’s My Maps and My Maps Pro!
Put Yourself on the Map Using Google’s My Maps and My Maps Pro!

The first page of Google’s search engine has always been a coveted spot for search engine optimization specialists. After all, why would it not be? When you are at the top of all the other search results, you get noticed more. That is, of course, quite a favorable thing when you are a business owner with a website you worked hard on. Therefore, so much effort is...

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