Posts Category: Digital Marketing

7 Easy Steps to Help You Create A Digital Marketing Strategy
7 Easy Steps to Help You Create A Digital Marketing Strategy

You are the seller of rare collectibles and merchandise. However, you’re not getting any sales, and no one seems to know about you and what you’re selling. You’re also very sure that there are people out there who need your product. They just haven’t discovered you yet. What do you have to do in order to get the orders coming in, then? The answer is through digital...

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Fitness Marketing: 10 Ways You Can Market In The Digital World
Fitness Marketing: 10 Ways You Can Market In The Digital World

Becoming fit has become a goal by many individuals. It not only gives you a great shape, but it also keeps you healthy inside. With this rising trend also comes the rise of many gyms and fitness centers. If you’re the owner of one of these fitness centers, you have to step up your fitness marketing game and gain an advantage over your competitors. Fitness Marketing through...

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Google Plus Shut Down: Should We Feel Affected or Indifferent?
Google Plus Shut Down: Should We Feel Affected or Indifferent?

It was in June 2011 when Google introduced their very own official social networking platform, Google Plus. Like most social media platforms, its main page shows you content from your contacts. Users could then connect to contacts, very much like your “friends” and “followers”. It also has a  feature called “Google Plus Circles” which allowed users to group their connections. It didn’t really become as big of...

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High Bounce Rate Isn’t Good News
High Bounce Rate Isn’t Good News

In our previous blog, we talked about ways to decrease bounce rate. Usually, a high number or percentage is good news such as the website traffic. Contrary to most measurements, however, a high bounce rate is bad news. A high bounce rate means there might be problems with your site or that it lacks more engaging content. Furthermore, Google states that a high bounce rate is a...

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Google Ads: A Better Experience for Businesses
Google Ads: A Better Experience for Businesses

The new Google Ads, formerly known as AdWords, boasts of new features that will definitely help users gain advantage in the competitive world of online marketing. In addition to the new name, it now integrates artificial intelligence and machine learning that automate optimizations. A New UI The first thing users can now see after logging in is an overview of their account. This overview makes use of...

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10 Ways to Decrease Your Bounce Rate
10 Ways to Decrease Your Bounce Rate

The bounce rate is one of the many ways to determine your website’s effectivity. As Google defines it, a bounce is a site’s single-page session. Yoast also defines the bounce as a measurement of the percentage of people who open your site but take no action. For instance, they open your landing page but don’t click any buttons or other pages. In this case, a high rate...

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Why Mobile and Desktop SEO Differ From Each Other
Why Mobile and Desktop SEO Differ From Each Other

Smartphones and tablets are indeed taking over the internet and preferred more by users when browsing online. Google proved this fact in 2015 after giving out a confirmation that searching online through desktops had been surpassed by mobile search. Because of this, mobile SEO is becoming a bigger deal (and should be) for many website owners. In 2017, Search Engine Land conducted research and tracked Google’s mobile-first experimentation....

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Apple Maps vs Google Maps: Yet Another Chapter in an Epic Tech Saga
Apple Maps vs Google Maps: Yet Another Chapter in an Epic Tech Saga

A New Map Earlier this month, Apple announced that its Maps app is more than three times as popular as its closest competitor – presumably Google Maps – on both iPhones and iPads. It’s somewhat surprising, considering the fact that after its launch in 2012, Apple Maps faced embarrassing errors.  Such errors were misplaced roads, bridges, and even world-famous landmarks. This eventually led to Apple CEO Tim...

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