Posts Category: Digital Marketing

Google Ads: A Better Experience for Businesses
Google Ads: A Better Experience for Businesses

The new Google Ads, formerly known as AdWords, boasts of new features that will definitely help users gain advantage in the competitive world of online marketing. In addition to the new name, it now integrates artificial intelligence and machine learning that automate optimizations. A New UI The first thing users can now see after logging in is an overview of their account. This overview makes use of...

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10 Ways to Decrease Your Bounce Rate
10 Ways to Decrease Your Bounce Rate

The bounce rate is one of the many ways to determine your website’s effectivity. As Google defines it, a bounce is a site’s single-page session. Yoast also defines the bounce as a measurement of the percentage of people who open your site but take no action. For instance, they open your landing page but don’t click any buttons or other pages. In this case, a high rate...

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Why Mobile and Desktop SEO Differ From Each Other
Why Mobile and Desktop SEO Differ From Each Other

Smartphones and tablets are indeed taking over the internet and preferred more by users when browsing online. Google proved this fact in 2015 after giving out a confirmation that searching online through desktops had been surpassed by mobile search. Because of this, mobile SEO is becoming a bigger deal (and should be) for many website owners. In 2017, Search Engine Land conducted research and tracked Google’s mobile-first experimentation....

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Apple Maps vs Google Maps: Yet Another Chapter in an Epic Tech Saga
Apple Maps vs Google Maps: Yet Another Chapter in an Epic Tech Saga

A New Map Earlier this month, Apple announced that its Maps app is more than three times as popular as its closest competitor – presumably Google Maps – on both iPhones and iPads. It’s somewhat surprising, considering the fact that after its launch in 2012, Apple Maps faced embarrassing errors.  Such errors were misplaced roads, bridges, and even world-famous landmarks. This eventually led to Apple CEO Tim...

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Twitter Ads: How to Get Started
Twitter Ads: How to Get Started

Twitter, an online social networking service with 304 million active subscribers in Q2 2015, just joined the world of social media ad buying, catching up with Facebook which recently reported to have more than two million active advertisers. The company’s advertising dashboard, a self-service platform, was first made available in March 2012 to American Express card users through an invite-only scheme. When there was substantial feedback received...

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Instagram Ads: Create with Facebook
Instagram Ads: Create with Facebook

Visual content is now preferred over plain text on social media. It has also become an increasingly important matter for brands to leverage on. This shift to visual social media means that more businesses. Whether small or big, businesses are starting to communicate more visually to their audience, followers, and customers. Instagram – one of the most popular online social platforms, will now enable you to leverage...

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Why You Need to Jump on the Mobile Optimization Horse Right Now
Why You Need to Jump on the Mobile Optimization Horse Right Now

There is no denying the fact that internet and technology has modern day civilization obsessed. Millions or even billions of people go online to check their social networking sites or surf the net everyday. It has also become even more prevalent with the release of smartphones. There is now a rapid and continuously growing popularity of smartphones. Thus, more and more users are surfing the net through their...

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Facebook Reactions Seen In PH
Facebook Reactions Seen In PH

A New Way to Respond We might probably never get the much-requested “Dislike” button on Facebook. But the social giant just started to release the closest thing to it. “Reactions”, Facebook’s new response system for its posts is now available in the Philippines. It’s an addition to the famous “Like” button. Users can now respond quickly with love, laughter, happiness, shock, sadness and anger. What’s more fun...

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