7 Steps to Craft an Effective Digital Marketing Strategy
You are the seller of rare collectibles and merchandise. However, you are not getting any sales, and no one seems to know about you and what you are selling. You are also very sure that there are people out there who need your product. They just have not discovered you yet. What do you have to do to get the orders coming in, then? The answer is to craft an effective digital marketing strategy to create the right kind of noise and brand awareness online, whether in social media, organic search, and other digital channels.
Think About Your Digital Marketing Strategy
A strategy is defined as a careful and detailed plan that aims to achieve a specific goal. As such, a digital marketing strategy is concerned with advertising services and products through the internet through paid advertisements, media such as images and videos, social media, emails, display ads, and more.
Have you ever noticed those product ads you see when you are scrolling through your social media applications? Those are the results of digital marketing. It is also not that simple to put these ads out there, which is why you need a long-term and effective digital marketing campaign plan or strategy.
So, how do you build a digital marketing strategy?
Here are the basic steps:
#1 Specify Your Objectives
The first and essential step that you should consider when creating a digital marketing campaign strategy is its objectives. We can liken a set of objectives to a checklist or a map that helps you know where you are going. As such, you need to align your digital marketing campaign objectives with your business goals. Additionally, these objectives will tell you what your mission is and why you are doing what you are doing. Without these objectives, you will experience a hard time coming up with an effective digital marketing strategy.
#2 Evaluate Your Past Methods
If you have ineffective methods in the past, you should consider not using them again in your subsequent cycles. What you can do, however, is study and analyze them. Identify the areas in these past methods that need improvement to create a stronger and effective digital marketing strategy. When you evaluate your previous strategies, you can also know which ones worked. In doing so, you can retain these strategies and improve them as needed.
#3 Identify Your Target Market
When you identify your target market, you can quickly identify which digital platforms to use for effective digital marketing campaigns. You can also know what style and tone of the language you should use in every piece of content. Aside from that, you can determine the designs and colors you need to apply to your ads and other content. By identifying your target market, you can also know what offers you should be putting out there to entice them into buying your products or availing of your services.
#4 Know Your Means and Budget
The next step in crafting an effective digital marketing strategy involves you listing down the digital platforms you can use to your advantage. It also requires you to determine how much you are willing to spend for your digital marketing campaign. Do you have a website, a Facebook page, a Twitter account, or an Instagram profile? With each of these platforms, you have the option to create paid advertisements depending on your budget. You can also create ads using Google Ads. Overall, these may be costly. However, investing in them would mean you will be able to reach your target market across different platforms and generate leads. With that, you get higher chances of sales and return on investment. Remember, results do not happen overnight. Thus, it would be best if you prepare a considerable budget for your digital marketing strategy.
#5 Optimize Your Means
If you have a website and social media pages for your business, this is the right time to optimize them so that you fully utilize their functions. As part of an effective digital marketing campaign plan, each platform should have the right content, from the media to the text. To ensure this, you should perform keyword research to identify which keywords are relevant to your business. It also helps identify which keywords are being searched the most by individuals. These keywords should then appear on your website and social media profiles. When people type them on search engines, you will get displayed on their search engine results pages (SERPs), which are the results we see on search engines when we search for a particular keyword.
Your ultimate goal in search engine optimization (SEO) is to make your website appear on the first page of search engine results pages when people search for a particular keyword. You can do this by optimizing your web pages’ titles, meta descriptions, and keywords to appear on search engine results pages. You can incorporate Google Analytics to see the overall SEO performance of your websites.
Furthermore, it would be best to consider website optimization to ensure that your content contains all the information about you, your products, their prices, where you are located, and how your customers can contact you. It should also be responsive on any device, including desktops, laptops, tablets, smartphones, and more. When we say responsive, we mean that the website and its contents adjust to fit the screen of the device being used to browse it. Since some use their mobile phones for browsing, you should also have a mobile-friendly website. In doing so, your audience would not have to zoom in and out across your pages and click the wrong buttons.
To further optimize your website, you should also pay attention to these web elements:
- Headlines – Are they related to what your company stands for?
- Media – Do the images, videos, or GIFs load and display nicely on the page?
- Customer Reviews – Can audiences see the customer reviews of your products and services?
- Texts and Buttons – Is your call-to-action button visible? Is the font style and size of your text readable? Are your buttons and links clickable and direct to the correct pages?
It is also crucial for you to make sure that your website is not over-optimized. Having an over-optimized website may negatively affect your site’s quality and make it rank lower on SERPs instead of higher.
#6 Social Media Marketing
You might be asking why you need to optimize your social media accounts when you already have a website. Take note that social media plays a critical part in every effective digital marketing strategy. They are instrumental, especially when it comes to selling your products, reaching your target audience, and driving traffic to your website. Moreover, there’s the fact that people are on social media daily, which means you get more chances of getting seen online.
Facebook Ads and Google Ads
These two involve putting up paid ads. Facebook Ads work by helping users find the businesses related to their searches, what they are interested in, and their online behavior. On the other hand, you bid keywords on Google Ads to display your ads along with the results when people search for the keywords. Whenever someone clicks on your ad, you are then charged. You can get help from a PPC management services provider to make the most of paid ads.
Contrary to popular belief, Twitter isn’t just for following influencers and celebrities. This popular platform can be a powerful lead general tool and there are also more proven ways to get the most of Twitter marketing. That’s because it has a high engagement rate and user base.
Involves creating content on social media posts, blogs, and even videos to promote a brand. However, these contents do not straightforwardly promote the brand. Instead, it builds curiosity and interest in the audience.
This part is pretty self-explanatory. Marketing the brand will be done through a video and highlight your business’s benefits and why people are missing out by not having it in their lives.
#7 Get the Help of Experts
Going through all these digital marketing campaign strategy steps on your own can be challenging, especially when your business is still new or when you are not familiar with online marketing in general. Therefore, you should hire people with experience from an effective digital marketing company so that you can focus on running your business.
Craft and Implement Effective Digital Marketing Strategies
Get familiar with and integrate the steps mentioned above to craft effective digital marketing strategies for your business. Help grow your business by working with a digital marketing company in the Philippines to lead you the way. Craft digital marketing campaign strategies that work starting today!