Email Marketing
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Email is a favored Digital Marketing channel as various people use it to communicate with others. For instance, you can use it for advertising your brand or its products or services. But, it’s best used as a channel for outreach and engaging with recipients to raise conversions.

Email Campaigns, especially when automated, can accomplish much. It can make a large audience aware of updates or new offers. 

Also, you don’t have to sacrifice personalization if you automate your emails. For example, targeting a specific demographic in your Mailing List can make your recipients feel more special.

Open Rates are the percentage of recipients who click open your email message. If you have a high rate, you’re probably applying effective strategies, such as writing interesting subject lines and sending emails at the right time. Naturally, you only click on emails that grab your attention. The average rates can differ, but the average Open Rate for emails across various industries is 21.33%.

Increasing your Open Rates means ensuring that your emails are attractive to recipients. Fortunately, Email Marketing Experts can apply several strategies. Firstly, if they connect to your message, primarily through an enticing subject line, you can influence them to click on your email. Also, your email content must be relevant to recipients. 

Besides that, you need to ensure that your visual content can draw readers’ attention. Of course, you need an appealing color scheme and exciting imagery, but it also has to look neat and balanced. Thus, you must avoid using too many images, colors, and font styles.

Finally, it’s recommended to have a responsive template, so the email is readable regardless of the device used.

We apply several strategies but mainly rely on Calls-To-Action and contact forms. But, if you have an existing list, we can build on that. However, many other methods exist to create a robust Mailing List. 

First, we have Virtual Assistants who specialize in data entry and can research emails. They even build a targeted Mailing List for your business.

To gain emails, you can use Landing Pages with more catchy, humorous CTAs. Then, you can utilize popups or surveys on your business website’s pages. Lastly, you can acquire interested audience members’ email addresses via Social Media.

Email segmentation allows marketers to divide their subscribers into manageable groups based on demographics. Thus, you can separate your recipients according to age group, gender, location, specialization, behavior, etc.

It allows you to personalize your emails better with relevant content for recipients. Not all subscribers are similar, and segmentation lets you engage with people in varying stages of their respective customer journeys. As a result, it improves your emails’ deliverability!

Many Email Marketing Tools are available online, and some cover all the necessary aspects you need to boost brand awareness. But, there are specialized email tools that you can apply. For instance, these tools can personalize your emails, build a customer base, or automate your marketing efforts. Some are even aimed at particular industries, such as eCommerce.

An Email Marketing Agency in the Philippines can build new emails as needed. However, there are emails that you can continuously send to your audience.

So, there are emails that you need to create from scratch, such as seasonal promotional emails and event invitations. On the other hand, there are emails that you don’t need to tweak much, like Welcome Emails, Order or Subscription Confirmations, and more.

The number of emails we send will primarily depend on your Mailing List. However, we can send hundreds of Marketing Emails a day.

As for the timing, we’ll send them according to your demographics. After all, the best time to send emails is tied to whenever your audience is free to open their inbox and check their messages.

You need analytics to review your Email Campaign results. In addition to Open Rates, you must investigate your Click-Through Rates, Conversion Rates, and Bounce Rates. These are vital metrics for seeing how well your efforts are progressing. 

Once you learn more about what the metrics depict, you can readjust your strategies for the better. Lastly, many Email Marketers will provide helpful progress reports regularly and add actionable insights for more success.

You can prevent recipients from unsubscribing through various methods. Firstly, you must send your audience emails that are valuable to them. Email Marketing doesn’t mean constantly sending sales offers and discounts in every message. Then, you must ensure that the content is personalized and aimed toward the right audience segment. 

Your emails are crucial for educating customers on your brand, the industry, and even new trends. In addition, you can provide information on your products or services, especially for new releases. Use your messages to connect with your potential customers rather than focusing on boosting sales.