We might probably never get the much-requested “Dislike” button on Facebook, but the social giant just started to release the closest thing to it.
“Reactions”, Facebook’s new response system for its posts can now be seen live in the Philippines. It’s an addition to the famous “Like” button where users can also choose to respond quickly with love, laughter, happiness, shock, sadness and anger — each with a corresponding emoji.
Since it is awkward to click the “Like” button on posts related to the recent terrorist attack in Paris or a friend’s post about the death of a loved one, “Reactions” provides a better way for users to respond with empathy and express how they really feel.
For businesses and publishers, this will offer a good way of understanding how people feel about the content they are posting on several levels. The same impact mentioned is expected for ad delivery. Page owners and admins will be able to view reactions in all their posts on the page’s Insights tool.
The new feature should appear across both desktop and mobile versions of Facebook and on all posts in its News Feed. To add a “Reaction”, mobile users can press and hold down the “Like” button on their Facebook app to bring up the menu for “Reactions”. Those who are using desktop computers can hover their mouse cursor over the “Like” button to bring up “Reactions” and choose what they like.
Last September, Facebook CEO Mark Zuckerberg gave a hint during a public town hall meeting in Menlo Park, California that the social media giant is working on expanding its “Like” button, not by adding a “Dislike” option, but providing ways to show empathy.
“We need to figure out the right way to do it so it ends up being a force for good, not a force for bad,” he said. According to Mark, too much negativity is being conveyed by the “Dislike” button.
Reports say that the feature will start rolling out initially in selected countries like Spain and Ireland. Facebook is known to implement gradual rollouts of its new features so it’s possible that the Philippines has been selected as one of the next communities to experience it. “Depending on how that goes, we’ll roll it out more broadly,” Zuckerberg mentioned.
That being said, it’s important to note that “Reactions” is still in its experimental stage and tweaks will be made based on users’ feedback. With that, it’s possible to see a few changes in the next updates.