Posts Category: Content Creation

Educating Instead of Selling: Learn About These Three Content Marketing Lessons
Educating Instead of Selling: Learn About These Three Content Marketing Lessons

Every website owner knows just how important search engine optimization is, especially if that website is a business’ online portal. This is because the higher your website rank, the more visible it is to all the people surfing the internet. That is why online marketers come up with various strategies to get websites up in ranking and keep them there. Content marketing is part of most of...

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Don’t Get Ignored: A Couple of Dos and Don’ts When Writing For Your Business
Don’t Get Ignored: A Couple of Dos and Don’ts When Writing For Your Business

Outsourcing companies in the Philippines realize the growing need for businesses to build their online image. This is mainly because when you go online, you are opening yourself up to endless opportunities. Most of these opportunities come in the form of the potential customers you can possibly meet online. Once you make your business and products available on the internet, you are no longer limited to local...

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Let’s Get Down To Business! Time To Get Serious With Content Marketing
Let’s Get Down To Business! Time To Get Serious With Content Marketing

Some of you might think that all it takes to achieve internet visibility is an awesome web design for computers and mobile phones. Well yeah, that is really important, but you have to do so much more than design a stunning website. Let me ask you this, what is inside your website? A few images perhaps and maybe a great combination of colors to really catch the...

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The Power of Liking and Sharing: Four Tips To Improve Content On Your Facebook Page
The Power of Liking and Sharing: Four Tips To Improve Content On Your Facebook Page

Since its birth in 2004, Facebook has become one of the most popular social networking sites with over a billion users. Before, it was just used to connect with friends and family, but now it has become a platform for businesses to increase their visibility. There are pretty obvious reasons why these days almost every business has its own Facebook page. Two of these reasons are because...

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Achieving Content Marketing Maturity with Jake Sorofman’s Five Phases
Achieving Content Marketing Maturity with Jake Sorofman’s Five Phases

Online marketing has become an up and running trend for all kinds of businesses, big and small. Recently people have looked to the internet for information and certain products that they need. Consequently, this has prompted businessmen to incorporate online marketing strategies. One of these is content marketing. Content Marketing Content marketing is a form of online marketing that focuses more on communication with the customer, instead...

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7 Tips to Make Your Content Go Viral
7 Tips to Make Your Content Go Viral

If I were to describe our world today in one word I’d say “online”. Why? Because people can get anything they need online. They can get endless information, buy products, keep in touch with friends and family, mostly anything can be done online. This goes the same for marketing products, services and even ideas. Yes, you can do all of these online as well. In fact, online...

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Corporate Website is OUT, Storytelling-rich Website is IN
Corporate Website is OUT, Storytelling-rich Website is IN

“The corporate website is dead”. This is what Ashley Brown, the Director of Digital Communications and Social Media of The Coca-Cola Company said after they released their fresh and updated storytelling-rich website. If you take one quick look at the new website of The Coca-Cola Company (http://www.coca-colacompany.com/), you can see an example of how appealing quality content marketing is. The site is clearly showing everyone how the...

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How Google’s Algorithm Updates Affect the Content Marketing Industry
How Google’s Algorithm Updates Affect the Content Marketing Industry

Google has made many changes (37 times in 2012 and 15 times in 2013) in their search algorithm for the last two years. The changes confused SEO webmasters as to what search engine optimization strategy they should use. It is understandable that SEO marketers worry about the algorithm updates of Google because the changes really affect their site’s rankings on the SERP. Now, how about content marketers?...

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