News & Articles

What is AI-Generated Content and Its Pros and Cons

The use of Artificial Intelligence (AI) is increasing in the digital marketing world as it automates various tasks. AI is a popular tool for creating images and generating content. It’s become so prevalent that many marketers find ways to use it and make it look and sound authentic.

In digital marketing, businesses are looking at AI tools to assist in content creation and copywriting. In fact, it’s become one of the significant game-changing SEO trends and strategies in recent years.

Using AI Tools to Generate Digital Marketing Content

According to SurveyMonkey, 51% of marketers use AI to optimize content, including SEO and email campaigns, while 50% are already using AI for content creation. With this growing adoption, it highlights how AI is a practical tool in reshaping modern content strategies.

Find out more about SEO writing tools you can use through this blog.

A content generator tool analyzes large datasets and uses algorithms to generate text or sometimes images based on the analysis. With the tools’ assistance, you can create content without the need for human intervention.

With Google Search’s guidance to AI-generated content, it rewards high-quality ones, no matter how it’s produced. So, whether its human efforts or Al, low-quality content can’t get too far on Google search results.

How and Why AI-Generated Content Works

AI tools generate automated content by analyzing existing materials, such as articles, stories, and even forum threads, on a given topic. Then, it recreates the content based on their understanding.

This process can produce text, images, and videos, expanding your website’s content library. However, the results may not always deliver polished long-form or short-form content.

Some content managers may dismiss AI-generated content entirely, but this approach proved to be effective for several businesses. 

Source: National University

 Here’s a list of advantages and disadvantages of using AI-Generated Content on your website.

Pros of Automated Content Creation

Get Content in Seconds

AI content generators produce raw content quickly, which can then be refined for accuracy, tone, and style. This automated workflow streamlines blog and article creation, reducing the need for extensive research and brainstorming. By providing a topic, content writers get a structured draft to adapt to specific requirements.

Affordable with Impressive ROI

Automated content creation saves time, effort, and resources while still requiring human editing for quality. This improves productivity and content output. By handling first drafts, AI frees up specialists to focus on higher-value creative and strategic work. The result is reduced costs and consistently valuable content for your site visitors.

Engaging Content Made Simple

Tools like Jasper and ChatGPT can further optimize posts and assist with grammar, style, and personalization. With the right tool, it helps tailor messages for specific audiences.

Source: WebFX

Personalization remains a powerful strategy in content marketing, helping brands connect with targeted audience segments. AI’s capabilities also enable tailored content for different clients and contexts.

That said, automated tools make it easier to produce a platform-specific version of your choice.

Cons of Creating Automated Content

AI Lacks Personalization.

AI-generated content often lacks a natural human tone, sometimes reading as disjointed or awkward. However, this can be addressed through careful human editing, ensuring it’s both appealing to the human audience and search engine bots.

While AI tools leverage Natural Language Processing to mimic human writing, the results aren’t flawless. Human review remains essential, whether refining an article’s flow or adjusting visual content. 

Thus, you should ensure that the text is appropriate for site visitor consumption. 

Find out how you can create winning content in this blog:

Potential Bias in AI Results

Google’s Helpful Content Update reinforces the need for human oversight in AI-produced content. Since AI draws from existing materials, it often reiterates or repackages existing ideas rather than creating new ones.

In the age of AI, human-written content still matters. A human must be the one to create new ideas and improve on the content produced by the AI tool.

With flawed algorithms, it might produce biased or skewed content that favors a particular stance. This can lead to inaccuracies or misalignment with brand goals, making quality control vital before publishing.

Lacks True Emotional Connection

AI struggles to convey emotion or deep empathy. While it can be informative and boost content volume, it falls short in portraying human experiences or nuanced perspectives. 

The thing is, AI can present data-driven insights, but often lacks comprehensive contextual depth. It also struggles to make compelling arguments or subjective observations.

Source: Authority Hacker.

With human writing the content, it blends information with natural emotional cues—something AI cannot fully replicate, regardless of technological advancement.

How to Create AI-Generated Content the Right Way

Due to the advantages of AI content creation tools, it’s no surprise that the market is poised for continued growth. As a matter of fact, the AI market is projected to reach $1.5 trillion by 2030. So, when creating content, write for human readers first, then search engines. 

Let’s face it, AI is a powerful tool that can save time and resources while boosting productivity. But AI outputs are rarely perfect from the start. That’s why you should ensure that the content is modified with a human touch. 

After all, AI can generate text that:

• Doesn’t sound like a human;
• Is redundant;
• Is unoriginal;
• Feels impersonal;
• Lacks engagement; and
• Isn’t relevant or tailored to an audience.

Therefore, successful AI-assisted content creation involves editing the AI draft and, where possible, engaging skilled content writers to adapt it to your needs. To guide you, here are key strategies to make AI-generated text sound human:

Create Long-Form Content

AI-generated text is often shorter than the long-form articles Google favors. If the generator produces a limited word count, expand it to provide more depth and value for visitors.

In addition to that, applying existing content strategies to the base text is essential. You can also add updated information and personal expertise for richer insights.

Check out this guide to boost your rankings with our unbeatable content strategies:

Add a Human Element

Readers connect with stories, and personal experiences make content more engaging. Since AI can’t replicate lived experiences, it’s best to incorporate your own to spark interest.

Even with targeted keywords, always proofread and follow fundamental content writing tips and best practices for engagement. Also, use proper formatting and headings that align with SEO guidelines.

Make Fresh or New Content

While AI content can form a starting point, it often rephrases existing material without offering fresh perspectives. With human writers, it can add unique insights, updated stats, and actionable tips to make it stand out.

Apply SEO, But Put Readers First

SEO tactics, such as optimizing WordPress blog content, can help rankings. But you need to keep in mind that your main goal should be delivering value to readers. Ultimately, Google’s Helpful Content Update rewards content that is useful, unique, and people-focused.

Give the Content Some (Brand) Personality

Infuse AI-generated drafts with your brand’s voice to avoid sounding robotic. This helps build stronger connections and ensures the content supports your buyer’s journey. Incorporate your tone, messaging, and emotional intent seamlessly into the final copy.

Final Thoughts

No matter how advanced it becomes, AI neither replicates nor replaces human creativity and judgment. To put it, AI content generators still struggle to produce consistently natural-sounding copy. They also fall short in generating original ideas, offering deep insights, or creating emotional connections.

Although AI speeds up content creation, speed alone doesn’t guarantee quality or authenticity. That said, human involvement remains crucial to ensure accuracy, relevance, and engagement.

To ensure high-quality content, writers should refine AI drafts to enhance clarity, tone, and relatability. For a more ideal approach, partnering with professional content writing services in the Philippines can help maintain a natural, informative, and engaging brand voice.

This article was updated on August 19, 2025.

FAQs About AI-Generated Content

Is AI-generated content good for SEO?

Yes, if it’s high-quality, relevant, and aligns with Google’s content guidelines. AI output can support this, especially when refined with human editing to meet SEO best practices.

How can I make AI-generated content more effective?

Use AI as a starting point, then refine it with human editing for accuracy, brand tone, and engagement. Combining AI efficiency with human creativity delivers the best results. Get in touch with our content experts for a strategy call.

Will Google penalize AI-generated content?

No. AI-generated content isn’t punishable by Google just for being AI-made. Google’s stance (as of 2024) is that it rewards high-quality, helpful, and people-first content regardless of how it’s produced, whether by humans, AI, or a combination.

However, Google may penalize or de-rank low-quality, spammy, or purely keyword-stuffed AI content that violates its Spam Policies. In short, the issue isn’t the AI, but the quality and usefulness of the output.

About Axel May Rivera

Axel May Rivera is an SEO and digital marketing content writer at Syntactics, Inc. With a passion for blending creativity and strategy, she has crafted blogs, web pages, newsletters, and campaign copy designed to rank on search engines and engage readers. Her expertise includes keyword research, content optimization, and strategy development that support business growth.

Find more about me on:
•