What is AI-Generated Content & Its Pros and Cons
What is AI-Generated Content, and is Automated Content Creation truly that bad? Can an AI Content Generator Tool potentially harm your website’s performance on Google?
The use of Artificial Intelligence is increasing in the digital marketing world as it automates various tasks. It’s a popular tool for creating images and generating content. It’s become so prevalent that many marketers find ways to use it and make it look and sound authentic.
In the field of Digital Marketing, businesses are looking at AI tools to assist in content creation and copywriting. Additionally, it’s become one of the significant game-changing SEO Trends and Strategies in 2023.
Using AI Tools to Generate Digital Marketing Content
AI-generated content can help speed up the writing process, and digital marketers are starting to take notice. Many marketers are already considering AI-generated content in automating the content marketing process. Fortunately, you can do this by using SEO Writing and AI Content Generator Tools.
A Content Generator Tool analyzes vast sets of data, and its algorithm generates text or sometimes images based on the analysis. With the tools’ assistance, you can create content without the need for human intervention.
Recently, Google changed its guidance on using AI-Generated Content and now rewards “high-quality content,” no matter how it’s produced. Whether it’s crafted by human hands and intellect or Al-generated, low-quality content can’t get too far on Google search results.
Now, it’s time to answer the question: “Is an AI Content Generator Tool detrimental to your search results rankings?”
How and Why AI-Generated Content Works
Artificial Intelligence Tools generate Automated Content by analyzing existing content on a specific topic. The AI studies articles, stories, and even forum threads and then recreates the content based on their understanding.
Automated content creation encompasses text, images, and videos. The algorithm-generated content can then beef up your website’s content pool. But, of course, you might not always find the perfect Long-Form or Short-Form article in the output.
Still, certain individuals in charge of website content management might want to take AI-Generated Content off the table entirely. However, such a decision may not be the best call, as this Content Generation method worked for 37% of businesses in 2019.
Due to the many advantages offered by AI Content Generators, more businesses have used them ever since. In 2021, a staggering 86% of CEOs reported that “AI had become a mainstream technology in their offices.”
Here’s a list outlining the advantages and disadvantages of using AI-Generated Content on your website.
Pros of Automated Content Creation
Creates Content for You Immediately
The AI Content Generator quickly produces raw content that can be edited to your specifications. Though the text is unpolished, this tool offers content imbued with valuable insights.
An automated workflow streamlines the creation of prime material for blog articles or posts. In that regard, you’ve eliminated the need for extensive research and brainstorming for content ideas. Instead, users simply provide the AI Generator with a topic or subject. Then, Content Writers will modify the AI-Generated Content to their exact needs.
As a result, this method gives you a headstart in the article writing process. However, it’s essential for a human Content Writer to take over. They can add creativity, ensure accuracy, and improve the content’s tone.
Cost-Efficient, But Also Provides High ROI
Gaining a substantial word count becomes easier through Automated Content Creation because it saves time, effort, and resources. Though final editing is necessary, making the initial draft won’t require much input. Thus, you can improve productivity while producing more content for your website.
AI Tools can make your regular Content Creation process faster and more insightful. Creating articles via an AI Content Generator is cost-efficient. Content Specialists can then use their time and resources to focus on more critical decisions.
Though your costs are reduced, you still get the best of the AI Content Generator’s work. As a result, you gain rich content and provide higher-quality articles to your site visitors.
Allows You to Write Engaging Content
Tools like Jasper and ChatGPT can further enhance the optimization of your blog posts. AI Content Generator, on the other hand, can support Content Writers with grammar and writing style. In addition, the right tool can assist you with tailoring your content to make it more personalized.
Personalization is the new black in Content Marketing. It allows you to reach out to specific demographics within your target audience. In addition, the extended functionality of AI means that you can tailor certain content for different clients or situations.
With Automated Content Creation, you can create as many articles as needed. You can provide the appropriate content for a platform of your choice.
Cons of Creating Automated Content
AI Does Not Generate Natural-Sounding Content Immediately.
An Artificial Intelligence Content Generator will create website content that doesn’t always sound like a human. At worst, the content may read as disjointed or incomprehensible. However, the solution is simple – a human touch. Editing can make the content more human-like, ensuring it’s both appealing to the human audience and search engine bots.
Content Generator Tools use Natural Language Processing to write like humans, though it doesn’t always yield perfect results. Therefore, the content generated through this method still requires human touch. A human must curate and modify the artificially generated content, whether it’s an article or an image.
Thus, Content Writers must ensure that the text is appropriate for site visitor consumption.
AI is Incapable of Generating Unbiased Concepts and Ideas.
Google’s Helpful Content Update underscores the necessity of a human touch when handling content created by Artificial Intelligence. First, AI-Generated Content is generated from existing content, meaning it can only reiterate or recycle the points it’s analyzed.
A human must be the one to create new ideas and improve on the content produced by the AI Tool.
Second, flawed algorithms might produce biased or skewed content that favors a particular stance. As a result, your initial draft may have inaccuracies or points that don’t necessarily align with your initial goals. Therefore, it’s the reason why Quality Control is so critical for preparing your content.
AI Lacks the Ability to Express Emotions Effectively and Struggles with Providing Comprehensive Context.
You also can’t expect Automated Content Creation to generate expressive content. Of course, the content will be informative, and you can publish more posts than ever. However, it falls short when it comes to empathizing with the characters, experiences, or other aspects of the text.
It can provide opinions and exposition about the data it’s studied. However, the content produced by the tool can’t provide in-depth views. In addition to its incapability of being subjective, AI-Generated Content can’t make compelling arguments to support its views.
Source: Authority Hacker.
Text written by a human can provide excellent information on a subject with natural emotions. The latter is something that Artificial Intelligence can’t match, no matter how advanced the Content Automation Tool is.
How to Create AI-Generated Content the Right Way
Due to how advantageous AI Content Creation Tools are for business, it’s no surprise that the market is poised for continued growth. Moreover, the Artificial Intelligence market will be valued at $1.5 trillion in 2030! However, it’s still vital to remember to create content for human readers first and search engines second.
AI is a powerful tool that can save time and resources while boosting productivity. But, Automation Platforms or Tools’ work isn’t perfect at the outset. You still need to ensure that the content you gain from Artificial Intelligence Tools is modified with a human touch.
After all, they generate text that isn’t immediately ready for posting, such as content that:
- Doesn’t sound like a human wrote it;
- Is redundant;
- Is unoriginal;
- Feels less personal;
- Isn’t as engaging; and
- Isn’t relevant, targeted, or tailored to an audience.
Therefore, you need to know how to do Automated Content Generation right, which usually involves editing the draft produced by the Content Generator. Then, you can hire experienced Content Writers to mold the content to your requirements. But here are key strategies to ensure your content sounds human despite initially being made by an AI.
Create Long-Form Content
Content produced by Artificial Intelligence is usually short, shorter than most Long-Form articles that Google favors so much. If the generator tool provides a certain amount of content, you can boost the word count. This, in turn, enables you to provide more comprehensive information and indicate greater value to your website visitors.
Applying your existing Content Strategies and requirements to the base text is vital. In addition, you can add the latest or updated information and your experiences or expertise to the article.
Add a Human Element to the Story
Your work isn’t done until you add human elements because everyone loves stories, and people who visit your website are no different. A writer’s personal experiences are critical for tapping into a reader’s interest! Unfortunately, for all its advantages, Artificial Intelligence can’t readily share personal experiences.
Even if you craft content with specific Long-Tailed Keywords, you still need to proofread the generated text to create an engaging content that ignites action.
In addition, it’s critical to follow recommended formatting and headings according to SEO Best Practices.
Make Fresh or New Content
While old content won’t interest your visitors, it can be helpful to your Content Marketing Strategies. An AI Content Generator Tool may be the basis of your final product. However, it’s mainly content analyzed and rewritten by a tool, not a human.
Artificial Intelligence can create text in record time. However, looking deeper, it falls short in mirroring genuine human behavior. As mentioned earlier, the Generator Tool can’t provide new insights or in-depth opinions. Fortunately, the human writer handling Content Creation can add a fresh spin to the text!
Therefore, you can add more statistics, tips, and other relevant content to stand out and gain the attention of interested readers.
Source: Insider Intelligence.
Apply SEO Strategies, but Put Readers First
To ensure readers can get the most out of your content, you can follow SEO-based Web Content Marketing Tactics. A key strategy for this can include SEO for WordPress Blogs. Your priority when creating content is to write for people before you tap into search engines.
That way, you can improve your chances of ranking on Search Engine Results Pages. In addition, the Helpful Content Update prioritizes readers and ensures that valuable content is placed front and center. This way, they can learn or gain information from reading your article or post.
Effective content can do a lot for enhancing your business’ reputation. But first, you must create unique content to make your readers feel that landing on your pages was worth it.
Give the Content Some (Brand) Personality
Content Writers must ensure that a business’ brand identity shines through AI-Generated Content! A critical part of creating personalized content is ensuring the text reflects your brand personality.
Moreover, it’s essential to establish a strong connection between readers and your brand. While Artificial Intelligence Tools continue to evolve, they may not always capture your brand’s unique voice, potentially resulting in content that sounds robotic if not adequately proofread.
For instance, a business can also use the content for the buyer’s journey. It’s here that your brand voice must shine through the most. Your target audience should feel the emotions you intend to rouse. So, it’s vital to seamlessly incorporate your brand tone and message into the text while handling the Automated Content Generation.
No matter how advanced it becomes, Artificial Intelligence can’t replicate or replace humans. Its Content Generator Tools don’t reliably produce content that sounds like a human. Also, its machine learning can’t provide new ideas, in-depth opinions, or an emotional connection.
While this method significantly speeds up the content creation process, it doesn’t mean you gain high-quality or even natural-sounding results. As such, humans are still critical in the Content Writing or Creation process. As a result, they’re indispensable even when you have text produced by an Automated Content Creation Tool.
Human Content Writers must manually analyze and edit AI-Generated Content for better user-friendliness and relatability. However, you can talk to Content Writers in the Philippines to ensure your content stays natural, informative, and engaging.