News & Articles

Case Study: How A Tech Solutions Company Achieves SEO Growth

As AI-driven search reshapes how users discover information, a leading tech solutions company rose to the challenge. Here’s what you can learn from them.

Search engines are changing how they present information, and companies that rely on organic traffic need to adjust their approach to visibility. For a tech solutions company, adapting to these changes became a major focus when Search Generative Experience (SGE) began affecting how pages appeared in search results.

This Philippines-based company has been delivering reliable IT solutions to clients across various industries worldwide for years. When algorithm volatility and AI-driven search began changing search result pages, our SEO team had to act quickly to protect the company’s rankings and engagement.

Source: Phonexa.

Key Takeaways

• B2B marketers increased brand awareness by 87% after a year of consistent content marketing, highlighting how sustained efforts can boost visibility. (Content Marketing Institute).
• Fixing technical SEO issues improved site health and usability.
• On-page optimization and refreshed content helped stabilize rankings.
• Link-building and keyword targeting supported international visibility.
• The results showed steady traffic growth and a more substantial reach across regions.

The Challenges

Between April and August 2025, search engine updates made rankings unpredictable. Previously strong keywords fluctuated, while new AI-generated answers pushed many pages lower in the results.

To provide a clearer overview, the following issues were identified:

Lower Engagement Rates

Although traffic grew, engagement dropped. The engagement rate decreased by 10.26%, and the bounce rate increased by 14.51%.

Technical SEO Gaps

The site health score was 82%, and accessibility ranged between 82% and 86%. These numbers showed issues that affected how pages loaded and performed.

Keyword Instability

High-volume search terms like “graphic designer Philippines” and “SEO agency Philippines” began to fluctuate unpredictably on search results pages, resulting in fewer consistent impressions and leads.

These issues highlighted the need to enhance site performance, stabilize keyword rankings, refine content to maintain visibility, and align SEO with Google’s AI Overview updates.

The Solutions

Technical and On-Page SEO Fixes

The first step was to address site errors and performance issues that affected how search engines and users experienced the website.

Actions Taken:

• Resolved 61 site errors and reduced warnings by 25% between July and August.
• Improved PageSpeed scores to 85 on mobile and 95 on desktop.
• Updated metadata, internal linking, and image alt texts.
• Implemented accessibility improvements for better usability on different devices.

These changes improved the website’s loading speed, enhanced user experience, and brought it in line with stricter search engine technical standards.

Content and Blog Optimization

The next step focused on creating and maintaining content that matched users’ search queries and reflected ongoing industry discussions.

Actions Taken:

• Published new content on relevant and trending industry topics
• Optimized high-performing articles to enhance visibility and engagement
• Maintained service-related posts to sustain steady organic lead generation

By maintaining strong and timely content, the Philippines-based digital marketing agency was able to stay visible for search queries that were most relevant to its audience.

Source: Content Marketing Institute.

Keyword Targeting and Link-Building

Our team refined keyword targeting to protect rankings and build a more stable search presence. At the same time, we strengthened external signals through backlinks.

Actions Taken:

• Maintained high search rankings for competitive keywords.
• Improved visibility for targeted industry-related search terms.
• Gained backlinks from reputable directories and partner websites, maintaining the domain authority score while increasing impressions.

This approach helped the tech solutions company increase visibility not only within the Philippines but also in markets such as the United States and Australia.

The Results

The updates led to measurable gains in reach and engagement:

• Total users increased by 8.96% (2,791 → 3,041).
• New users grew by 11.05%, reflecting better audience targeting.
• Organic keyword rankings improved despite SGE-related fluctuations.
• Domain Authority remained steady while impressions continued to rise.
• Page performance saw notable improvements on mobile and desktop.

Overall, the Philippines-based web development company’s adaptability effectively maintained consistent organic growth during a challenging period.

Key Lessons Businesses Can Learn

Adaptation Builds Stability

Search trends change frequently, and timely adjustments help your business maintain visibility. Thus, updating your SEO strategies helps strengthen your position and reduces the risk of ranking declines.

Technical SEO Strengthens Visibility

A well-structured website gives your business a competitive advantage during algorithm updates. Improving page speed and accessibility helps maintain consistent search visibility.

Content Needs Regular Updates

Fresh, updated content keeps your site relevant and visible to search engines. Regular publishing also builds authority and trust with audiences.

Expanding Reach Matters

Targeting multiple markets broadens your brand’s presence and potential audience. As such, reaching users in countries such as the Philippines, the USA, and Australia helps sustain traffic from diverse regions.

Balance Creates Consistency

Combining technical improvements, keyword strategies, content updates, and link-building builds stronger online visibility. That said, partnering with a trusted tech solutions company provides the support needed to maintain a balanced approach for steady growth and lasting stability.

Download the full case study here: 

Case Study How A Tech Solutions Company Achieves SEO Growth

Final Thoughts

Through technical SEO updates, content optimization, and focused keyword strategies, the tech solutions company continued to attract leads and maintain visibility despite unpredictable search engine changes. As such, partnering with a reliable IT agency can help address these challenges more efficiently and keep your operations running smoothly.

As a trusted provider of SEO services in the Philippines, our expert team offers reliable support to help your business stay competitive. From technical expertise to ongoing assistance, we help you achieve your goals with confidence.

FAQs about Tech Solutions Companies

What does a tech solutions company do?

A tech solutions company offers services including IT support, software and hardware solutions, digital marketing, and web development services to help companies expand their online reach.

Why is SEO important for these companies?

SEO improves online visibility, attracts qualified leads, and helps companies compete locally and internationally.

How to recover from a Google algorithm update?

Review site performance and fix technical or content issues that may have caused ranking drops. Focus on high-quality content, improved page experience, and strong backlinks to regain visibility. Contact us today to get expert support in recovering your rankings.