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A4 - Syntactics DDD - January 2024 - Unlock Website Potential with Page Speed Optimization (1)

Unlock Website Potential with Page Speed Optimization

Page speed measures how quickly your content loads on a page. With users expecting to get information instantly, applying page speed improvements is essential for increasing conversions. So, discover how Page Speed Optimization Services from a web development company in the Philippines can improve your website’s performance!

If you want to go the extra mile, you can use Google PageSpeed Insights to help improve page speed. It creates reports on UX and provides suggestions for improving it. A web development company can then use the gathered data to improve your site’s page performance and SEO strategy. Hence, your page can get the following perks:

  • Enhanced user experience;
  • Improved search engine rankings;
  • Increased conversion rates, and
  • Competitive advantage.

Optimizing your page speed can open your website to several benefits that we’ll discuss below.

How Important is Page Speed for SEO?

If you want to keep your Search Engine Optimization up, one factor you must maintain is page speed performance. That’s because search engines favor websites that load fast, provide relevant results, and have excellent UX. If your site offers these, it will have a better chance of ranking.

Web pages appearing on the top of search results will have a 27.6% Click-Through Rate, increasing the site’s engagement. In addition, fast-loading pages can enhance conversion rates because users want to perform desired actions. For instance, they’ll want to purchase your products or sign up for your newsletter because they genuinely enjoy using your site.

Website Load Time Statistics And Trends

Source: Gitnux.

If you want to check your website’s performance, you can use several reliable speed test tools. Better yet, work with Page Speed Optimization services to ensure your page’s performance! 

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Core Web Vitals

Core Web Vitals are metrics that measure your website’s actual speed and UX. Each metric helps you understand your users’ experience by providing data on your page’s loading performance, visual stability, and interactivity. Core Web Vitals does this through its three metrics:

  • Largest Contentful Paint (LCP);
  • First Input Delay (FID), and 
  • Cumulative Layout Shift (CLS).

LCP measures the duration for the largest element in your content to load. A fast LCP allows your users to view your content faster, encouraging them to engage.

FID gauges the time it takes for the browser to respond to your users’ first interaction. A low FID ensures your page is responsive and interactive, enhancing user experience.

Lastly, CLS evaluates the visual consistency of your page by how much content shifts when loading. Keeping the CLS low ensures your page’s layout stays stable, enhancing usability and preventing your users from losing their place.

How To Improve Page Load Speed: A List of Best Practices

If you want to enhance performance, below are best practices a Page Speed Optimization Service can apply:

Optimizing Images for Faster Loading

You want to avoid using multiple images with large file sizes on one page. It increases your site’s load time because it needs to download each image.

To prevent this, you can optimize your photos using the correct file type. For instance, converting your images to WebP formats reduces file sizes without sacrificing quality. As a result, your page won’t have to transfer as much data to completely load your page, and your users won’t have to look at grainy photos.

Optimizing Images To Increase Web Page Load Speed

Minimizing HTTP Requests

Hypertext Transfer Protocol (HTTP) requests are messages your browser sends to a server when it has to request an action. When a user visits a page on your site, the server takes this request so it can provide the content on your user’s browser. The fewer requests a server has to make, the faster your page will load.

Of course, having multiple images on your page can reduce your page speed. Even if you optimize the images, your servers must request an HTTP for each to load. Thus, removing unnecessary photos on your page improves your page’s speed and keeps your users glued to your page.

Browser Caching Strategies

Browser caching eases the load on your servers since it eliminates the need to re-download the information every time a user visits your page.

So, if your site has returning visitors, your pages maintain their fast loading speed. That’s because the server can reuse the locally stored copies of your resources instead of requesting new ones. You can have Page Speed Optimization services help you fix loading issues by ensuring your browser caches frequently used resources.

Content Delivery Network (CDN) Integration

CDNs are distributed servers that cache data, helping your site deliver content faster.

When a user visits your page, data from your server will have to travel across the internet to deliver content to your user’s computer. So, if your user is far from your main server, your page will take too long to load. You’ll want to avoid this since 75% of visitors won’t return to a page with a website load time of more than four seconds.

However, you won’t have this problem if you’re using CDN servers since your browser can load content that’s closest to your user. As a result, it improves your website’s page speed, keeping your users happy.

Minification of CSS, JavaScript, and HTML

Minifying CSS, JavaScript (JS), and HTML removes unnecessary characters from your files to reduce their sizes, further enhancing your page’s load speed. You’ll want a web development company to apply this strategy to your site because it provides the following benefits:

  • Faster downloads;
  • Bandwidth savings;
  • Improved caching efficiency, and
  • Optimized parsing by browsers.

Prioritizing Above-the-Fold Content

Understandably, you’d want to go all out on content Above the Fold (ATF) because 57% of users spend their time there. But that doesn’t mean you have to sacrifice page speed.

One way of prioritizing your ATF content is making it compelling and informative. This way, your users will know what your website is about in one glance, enticing them to explore your pages. If you’re lucky, you can even convert your users if you strategically place Call-To-Action buttons that urge them to perform your desired actions.

Server-Side Optimization

A slow loading speed is a sign of an unhealthy website. If you want to improve your page speed, you can optimize your servers. Doing so eases their operations by minimizing resource usage and requests. Thus, optimizing your servers provides the following benefits:

  • Faster response time;
  • Content compression;
  • Optimized database queries;
  • Parallel processing, and
  • Load balancing.

Mobile Optimization for Page Speed

With 55% of web traffic coming from mobile, you’ll want to optimize mobile page speed to keep user satisfaction up. If the content on your page loads quickly, your users can delve more into it. Mobile optimization increases your site’s engagement and conversions.

Exploding Topics Internet Traffic Mobile Devices

Source: Exploding Topics.

In addition, here’s how mobile optimization can benefit your pages:

  • Reduced file sizes;
  • Responsive design;
  • Optimized code;
  • Prioritized critical resources, and
  • Lazy loading.

With mobile optimization becoming essential, you can get a reliable web development company to check your page speed score. In addition, they use Google PageSpeed Insights to aid them in making page speed improvements.

Forward-Looking Optimization

Maintaining your page’s load speed is a continuous effort. Instead of just addressing current performance issues, you must also consider upcoming challenges that can slow down your page. Some other tips to maintain and make improvements to your page speed include:

  • Anticipating technological changes;
  • Embracing scalable solutions;
  • Emphasizing mobile-first strategies, and
  • Prioritizing UX.


Optimizing your page speed is an essential element of keeping users’ attention. Providing your content at lightning speeds allows users to view your content faster. Hence, users will want to explore more pages since they enjoy using your site. Thus, it increases your site’s engagement, conversions, and SEO rankings in the long run.

But, of course, maintaining your page speed involves constant improvements and maintenance. To enhance page performance, you can always acquire Page Speed Optimization Services from a web development company in the Philippines.

Adam Tan


Adam is a charming geek who loves his family's Siberian Husky, enjoys the occasional night out with friends and, most of all, lives and breathes new trends and updates about the web and its technicalities. If you want to stay updated with changes or new trends on the web or learn about the technicalities that are involved, he's your guy. He's capable of writing cheesy stuff as well, but he'd rather stick with the manly stuff.

    Find more about me on:
  • linkedin
  • skype

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