It was in June 2011 when Google introduced their very own official social networking platform, Google Plus. Like most social media platforms, its main page shows you content from your contacts. Users could then connect to contacts, very much like your “friends” and “followers”. It also has a feature called “Google Plus Circles” which allowed users to group their connections. It didn’t really become as big of...
Our world is rapidly evolving – continually bursting with new innovative solutions to improve our way of living. As new tools emerge, project teams ride the learning curves before heading towards the beginning of a new project. They diligently embrace these advancements and improve their techniques because they understand that the investment of time in training today will result in greater strengths tomorrow. This is only one of...
In our previous blog, we talked about ways to decrease bounce rate. Usually, a high number or percentage is good news such as the website traffic. Contrary to most measurements, however, a high bounce rate is bad news. A high bounce rate means there might be problems with your site or that it lacks more engaging content. Furthermore, Google states that a high bounce rate is a...
The new Google Ads, formerly known as AdWords, boasts of new features that will definitely help users gain advantage in the competitive world of online marketing. In addition to the new name, it now integrates artificial intelligence and machine learning that automate optimizations. A New UI The first thing users can now see after logging in is an overview of their account. This overview makes use of...
The bounce rate is one of the many ways to determine your website’s effectivity. As Google defines it, a bounce is a site’s single-page session. Yoast also defines the bounce as a measurement of the percentage of people who open your site but take no action. For instance, they open your landing page but don’t click any buttons or other pages. In this case, a high rate...
Data, when processed, can be valuable information. With the innovative use of technology, we can easily gather information from around the world even if we are just sitting and using our computers or mobile devices. However, some data, especially personal ones, should be kept private. For example, personal (name, address, phone number), sensitive (age, race, weight, sexual preference) and privileged (bank transactions, payment information, medical records). Republic...
Smartphones and tablets are indeed taking over the internet and preferred more by users when browsing online. Google proved this fact in 2015 after giving out a confirmation that searching online through desktops had been surpassed by mobile search. Because of this, mobile SEO is becoming a bigger deal (and should be) for many website owners. In 2017, Search Engine Land conducted research and tracked Google’s mobile-first experimentation....
Successful projects require having a certain level of skill, the right resources, and constant commitment to it. This is where hiring a Dedicated Team benefits you most. However, you may not actually need a Human Resource Department to hire as many specialists you want. After you primarily dictate the number of experts you want to employ, the company you’ve outsourced picks the dedicated team. Expertise and skill-level...
