We look around in the Tech Industry and see it: the hallways and cubicles with only a few female faces and the large and undeniable dominance of men. The underrepresentation of women and girls in IT workforce and education is unfortunately not something new.Regardless of the countless initiatives to bridge the gender gap in the tech world, there is still a lot of work to be done....
The increase in the way individuals use social media has affected how businesses strategize their marketing scheme. With the rise of mobile users the previous years, this has encouraged businesses to be proactive online. Although the term digital marketing has been around the market for a long time, it is only now that this kind of marketing is being widely used because of the many technological advances...
As a digital marketer, attracting traffic is the name of the game – and many industries believe that good content and popularity are the secret weapon to achieving this. However, what they do not know is that the most important thing to do in order to gain significant traffic in your website starts with performing a Search Engine Optimization (SEO) Audit. An SEO Audit is done to...
A common mistake, even of people working in the tech industry, is using the terms Web Developers and Web Designers interchangeably, when in truth these are different professions requiring different sets of skills. The reason why many often mistake one over the other is that there are people who are comfortable or who possess the skills required in both fields, and can in fact do both. However,...
Technology has been steadily integrating into our daily lives. In fact, our current generation uses technology almost everyday. It has improved how we do daily tasks and it makes everything quick and easy for us – some examples are communication, research, organizing your to-dos for the day, and many more. Additionally, what used to take a week or even a month is now possible to achieve in...
Most online users these day prefer to use Smartphones or other mobile devices in order to have Internet access. Statistics shows that 80% of internet users own a smartphone (SmartInsights, 2015), 75% of shoppers shop online using their mobile device (Source: InReality), and about 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)...
