One of Google’s standards in looking for a good website is the quality of backlinks that it has. The number of quality inlinks also determines your site’s search engine rankings. But just recently, incoming links have fallen out of favor and high quality web content has become favorable to Google.
One of the reasons why the number of backlinks is no longer the basis for a website to be considered good is due to the release of Google’s Penguin algorithm update. Its search engine algorithm has changed tremendously and has started to find its way to assess every website’s number of inbound links and downgrade the site with poor quality inward links including those paid-for or sponsored inward links. As a result, many webmasters and SEO optimizers nowadays focus more in the quality of web content as a way of maximizing their website’s SEO campaigns and online ranking.
In fact, just last month, Google already began advising in webmasters that having high quality sites, not links, is the best way to improve search rankings. Google’s recent revision of their link scheme definition has something to do with heavily-optimized anchor text used in press releases and articles that are distributed to other websites. Google even gives a pretty common example of heavily-optimized anchor text:
“There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.”
Google has also despised those “large-scale article marketing or guest posting campaigns with keyword-rich anchor text links”. This strategy has somewhat looked spammy and websites with this type of campaigns have been demoted by Google in terms of page rankings.
The “Content is King” phrase has somewhat become a reality because Google has constantly looked for those websites that have fresh and interesting materials. If your website has not been updated for the past two months and has poor quality backlinks, expect that its rank will go down.
Remember that good and high quality content will be read and shared by many online users and will automatically generate high quality inbound links to the website. Indeed, Paid-for or sponsored inlinks is no longer a good practice to rank your website in Search Engine Results Page.
Keep in mind that the best backlinks that a website can have are the ones that are NOT asked for.