How to Get the RIGHT Keywords for Your Website? STUDY! [INFOGRAPHIC]
Do you want to have the RIGHT keywords for your website content? Do you want to rank well in all major search engines? Is it your goal to be easily found when people search for a specific phrase or word that is closely related to your products or services?
Of course, you do!
SEO content writers in the Philippines will say that all of these things are possible through the right keyword research and optimization. When we talk about research, it means “to examine or study”, right? Therefore, you need to study first what are the correct search terms to optimize for your website content. Do not just pick those that “you think” will work; YOU NEED TO STUDY THE KEYWORDS THAT YOU WANT TO USE BEFORE IMPLEMENTING THEM. That way, you will have a bigger chance that these chosen search terms will work on your website’s advantage. You need to define how your target market will search for your business online.
You also have to know what are the right keywords that you will need to put in your site’s home page. It should represent your website as a WHOLE. Or those search terms that correspond to your MAIN products or services. Also search for sub search terms or use key-phrases to widen your scope. Since it’s a specific combination of keywords, you can use key phrasing to help you have a bigger chance to be found easily online.
What is everyone else doing to get the right keywords?
Competitor analysis is also part of keyword research. Research the right keywords your competitors used to attract more customers. By doing that, you will have an idea what keywords to use to help your own website get more traffic that can be converted to sales.
After studying, you can now evaluate all the possible keywords you listed and start narrowing down your list. You can start choosing the right keywords to use based on search volume and user relevance. Once done, it’s time to implement them by doing an onpage and offpage optimization, and creating a unique and enticing contents. Just make sure to NOT over optimize the keywords to avoid being tagged as “SPAM.”
Should you want to expedite the process of finding the right keywords for your business, you can leave this to a skilled web content writer in the Philippines.