Heraclitus an ancient Greek philosopher who lived approximately 100 years before Plato said “The Only Thing That Is Constant Is Change.” This adage definitely holds true in the online marketing aspect of businesses today. By the time every household and business had at least one computer or laptop whereby they can easily browse websites and online stores, the advancement of mobile technology zoomed in and thus resulted to a shift. Once again this challenged many businesses and developing companies to how they will implement their web design and their websites to suit any business’ marketing efforts. This has led numerous businesses to quickly have their sites updated to the latest mobile trend in order to maintain their current market as well as attract new clients who are mobile-device-dependent.
If you are a website owner today or if you are thinking of coming up with one, you have to seriously consider getting a mobile-friendly site that can be viewed in any mobile device. And for you to achieve this, it should be in a cross platform. This means, that the site should be viewed in IOS (Apple devices), Android (Android devices) and other mobile platforms.
Web design for mobile devices may vary from what you need and from what will suit your budget.
Hence, the term adaptive and responsive website design comes into play.
Adaptive website design
This is a high end website design solution. This is mostly used by those businesses that invest heavily on websites to reach most number of online users. Your designer will install and use a sophisticated auto-detection script on the web server to identify each device that users used when they visit the site. As a result, it delivers the best version of the site based on the size and capabilities of each device. Furthermore, with adaptive web design you can send completely different versions of your site to each device with different designs and content. Although this kind of design has more ability to cater to the need of every mobile user, it is more complicated and the cost is most often HIGHER than the responsive website design.
Responsive website design
Generally, responsive web designs are considered to be a more cost-effective, mobile-friendly website option. This is better because this uses a CSS (Cascading Style Sheets) technology to create a version of a website that automatically adjusts based on the size of the window of each device. Responsive design solves the problem of making websites mobile-friendly by resizing and rearranging elements on the screen to fit to the user’s device using an easy to understand programming language. This is commonly accomplished through a combination of fluid grids, flexible images and CSS media queries.
In short, responsive design is a lot easier to implement and maintain as every website evolves with more functionality.
Regardless of what design method you use in your website to make it a mobile-friendly site, it is important to test your site with different browsers and mobile devices. This is because what may look great on ipads may look distorted on iphones and/or on any smartphones with a larger window size.
To make your website mobile-friendly, check out Syntactics Inc. – one of the leading SEO companies in the Philippines.