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Recent Posts
OpenAI Launches ChatGPT Ads Live Testing in the US
Launched on February 9, ChatGPT ads are now being tested in the United States. OpenAI’s limited rollout brings sponsored content directly into ChatGPT’s conversations, signaling a major step in its monetization…
Jalou Batilong Feb 12, 2026 -
Case Study: How a Recruitment Firm Boosted Engagement With LinkedIn Ads
A recruitment firm operating across nine African countries sought to increase its community sign-ups through a targeted LinkedIn ads campaign. The campaign focused on precise job title targeting, geographic…
Jalou Batilong Jan 29, 2026 -
Unlocking The Business Case for AI in Programmatic Advertising
For digital marketing to perform better, adapt faster, and deliver measurable results, businesses cannot ignore programmatic advertising. According to EMarketer, programmatic channels are expected to account for…
Jalou Batilong Jan 27, 2026 -
Google Ads Spend Behavior When You Change Budget Mid-Campaign
Most marketers adjust Google Ads budgets to respond to performance shifts, seasonal demand, or changing business priorities. What’s less understood is how those changes affect spend pacing, and why the impact…
Jalou Batilong Jan 15, 2026
Category: Search Engine Marketing
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