Tips for Social Media Captions that Boost Traffic
Though a majority of people prefer visual media over plain text, one cannot simply forgo written information. A picture paints a thousand words, but social media is known for being fast-paced! Yet, it can also be quick to fizzle out. Avoid trying to say too much and not getting your message across with the right captions. Captions can draw in more potential customers. How, you may ask? Whether you’re a small business in need of massive traffic or a corporation that wants to reach out to its audience more, these tips can help you out.
Statista says that as of 2020, more than 3.6 billion people worldwide are using social media. With a world population of 7.79 billion, that means almost half the world is on one platform at the very least. Furthermore, according to Sensor Tower, nearly half of the most downloaded apps in 2020 were social media. With this many potential customers to reach, one cannot ignore the potential influence a business can have on their consumer base if they tapped into social media for marketing.
Brands get massive engagement boosts on social media with the help of social media captions. Attract attention, and the public will talk about you, thus generating traffic to socials and your company website.
Types of social media posts
Brands get massive engagement boosts on social media with the help of social media captions. Attract attention, and the public will talk about you, thus generating traffic to socials and your company website. There’s a lot of ways to get people’s attention on social media, so here’s a quick rundown on the kinds of posts you can make.
- Video stories
- Live videos/Livestreams
- Links to content
- Text posts
- Articles, especially on blogs
- Reviews from customers
Here is a list of tips on creating captions:
Know thy audience
You have to figure out who you’re talking to on the site, or at least, who you want to hear what you’re trying to say. Customer data such as: what demographic is generally the biggest consumer of your product, what their motivations are in purchasing it, and their general interests (or hobbies), are going to be helpful for the coming steps.
Note: try not to be too technical or too patronizing — they should understand what you’re trying to tell them but shouldn’t be treated with kid gloves.
Do a little social media fieldwork
Find the lead social media posters of your industry and see how their posts engage with their audiences. Take the time to search for relevant hashtags and check the captions of their best-performing posts. Don’t just copy and paste — understand what type of captions are the most successful among your online competitors. Have a look at our guide to the multiple social media platforms out there.
Keep your goals for posting captions in mind
If you have a business, you have a goal when making a social media post. For example, connect to your audience, get them to go on your website, ask them for feedback, and so forth.
Be true to your brand
You have to be honest about what your brand entails. What do you have that stands out among competitors? What are your strengths? Your weaknesses? What are flaws that you have but intend to offset? Know what your brand is all about and own it!
Be genuine above all
Now, you may be a business, but finding that you have the same emotions and feelings as any social media user is how you connect to your audience. Show emotions through your captions. Give the account a personality. However, be careful it doesn’t sound forced — your audience can tell if you’re forcing yourself to relate.
Keep with the flow
You have to be in tune with your target demographic and the language they speak. Not just the terms they use, but also what’s closest to their hearts and minds. Have someone who is part of the target demographic in your team so they can check if it sounds authentic. Avoid terms your company uses but aren’t popularized or don’t mean anything to a layman.
Persuasion on occasion
Push people’s participation! Ask your followers any thought-provoking question (just as long as it involves your brand) that’ll start a conversation. This will, of course, invite more traffic as the engagement continues and gets bigger. While calls to action are great and boost engagement, make sure you don’t do it too often. No one likes to be told what to do all the time.
Keep it short and simple
If you’ve got a big visual as the post’s centerpiece, ensure that a long caption doesn’t detract from that. Social media users sometimes scroll through their timelines at breakneck speed. So, get creative while not going over the character limit. As much as you can, avoid having a caption that’s long enough to warrant a ‘read more.’
Don’t rely on clickbait much
Clickbait is interesting as it really does bring the audience to read your content; however, you still have to deliver the content that backs up your title. Take a page out of a newswriter’s book and put the action in the first part of the caption, if not the first couple of words. State the facts, don’t exaggerate, and avoid using passive voice. When creating a caption to go with your social media content, make sure that the juicy parts are front and center.
Connect with your audience
Once a connection between your company and your audience, engagement will flow. It doesn’t just mean entertaining questions asked about your brand, but also listening to and accepting feedback. Figure out how your audience thinks and feels — with this, you can create social media content that’s relatable to them. Not only that, but you should also figure out the trends happening now. It’ll be a big help for fostering connection.
Speak to your audience, involve your community
Continuous engagement occurs when you invite people to share ideas. They love sharing opinions — they’ll be tickled pink that you asked! So, avoid one-line sentences and instead ask questions that prompt answers from your audience. Do avoid questions that invite heated conversations — frame your question in a way that allows for civil discussion. Questions can net opinions and talk about preferences. However, it can be a subtle way to ask for feedback. Doing a Q & A marks you not as a simple company with a social media account or two but as a brand that takes the time to listen to its dear customer base.
Make your post worthy of attention
Post useful trivia, or brighten their day, or tell a funny story. It can be anything that aligns with your brand, but you want something that’ll make them think that seeing your post and reading your caption was worth the time it took to read. People don’t go to social media to feel terrible about themselves.
Make it fun!
Though humor is perfect for getting people to engage with your brand, Social Media Today says, “it is not an appropriate tool for every brand and must be wielded with discretion.” Knowing what type of humor your demographic responds to is key to this creating a relatable social media caption.
Tell a story
Everybody loves a good story. It doesn’t have to be a novel; you need to mind the character limits if there are any. Stories happen to people. Share something — tell them a good story. When this happens, don’t worry too much about the ‘read more’ limit and focus on telling the story within the necessary amount of characters.
Make it visual
Retaining information is more manageable when presented in a visual format. You can use emojis, and infographics, and even ordered lists! Videos that last less than a minute, like video Stories (especially on Facebook), are a perfect example of this tip as well. As for the writing tip, if you’re using a visual aid like a photo on social media, make sure that the caption and visual aid agree with each other. You may also be interested in boosting your SEO with images.
How could we forget the hashtags? These helpful little things make searching for specific posts more straightforward than ever! To keep everything neat-looking, avoid putting hashtags at the start or in the middle of your caption. You can even space them away from the caption.
Add a dash or two of emojis
While having words in your caption is fine and dandy, you can spice it up with a couple of emojis here and there! Like the Egyptian culture of old, emojis can express a variety of meanings. Create social media captions like an Egyptian!
Walk a mile in your audience’s shoes
Try to think not as a content maker but instead as someone consuming social media content. Once you’re in the mindset, think about how you’re receiving the message that your brand puts out. You can even ask someone on your team — your marketing team, or maybe outside of it — for help. Who better to give you direction on captions than everyday people who know what’s happening on their feeds? You could also consider bringing in employees aligned with your target demographic. They can give you a perspective that’s in tune with how your audience thinks.
Keep your ear to the ground
The main thing about being in a conversation is that you have to contribute something to the group. According to this tip — for social media in general, not just captions — if you post anything that doesn’t suit the conversation or atmosphere, it’ll fail.
Give it a once-over
This social media tip says, before you hit ‘post,’ don’t forget to proofread your caption! It’s short, which means people can pick up on typos and incorrect punctuations easier. You can even have others take a look. Who knows? They might give you a new perspective on the caption.
And that’s it for tips on how to create social media captions!
That was quite a lot, but there are other ways you can write attractive captions. What do you think? Have we missed any tips for creating social media captions?
There are a lot of things to remember when creating captions. They may be just a few sentences long, but they tell a story nevertheless.
If you still find this overwhelming, you may want to speak to some experts. There are many social media marketing services in the Philippines.