2025 Digital Marketing Trends and Data Insights to Boost ROI

Get the latest digital marketing trends and data insights for 2025. Enhance business performance with the latest data and boost success in your campaigns.

It’s already halfway through 2025, yet emerging digital marketing trends and data are still reshaping how businesses connect with their audiences. In fact, marketers are consistently adjusting their strategies to stay relevant and effective. By understanding these trends, you can optimize performance, maximize investment returns, and maintain competitive advantage in an ever-dynamic digital marketplace.

This blog highlights key trends and data for 2025, equipping brands to make impactful, data-driven strategies.

Source: HubSpot

Key Takeaways:

• Search Engine Optimization (SEO) remains a key driver of visibility and conversions, with voice and mobile search making first-page rankings more critical than ever.
• Short-form videos and original graphics deliver the highest Return on Investment (ROI) across platforms.
• Social media dominates attention, with 64% of the global population actively engaging, and platforms like TikTok and Instagram leading growth.
• Email marketing still converts, but personalization and subject-line optimization are essential to increase email open rates.
• “Near me” queries drive massive discovery and in-person conversions for businesses in local SEO.
• Paid ads deliver impactful results, especially on Google, where businesses are doubling their ROI with well-optimized campaigns.
• Design matters more than ever, with brands heavily investing in custom visuals to boost brand perception and engagement.

TABLE OF CONTENTS

Key Takeaways

Key Trends and Data Insights

Boost Online Performance with Digital Marketing

FAQS about Digital Marketing

Key Trends and Data Insights

Search Engine Optimization (SEO) Statistics

SEO directly impacts your online visibility and ability to attract consistent web traffic. As consumers increasingly rely on search engines to find products, services, and information, ranking on the first page is no longer an option. The data below will help you understand current SEO trends and refine our digital marketing strategy to boost both visibility and traffic in 2025.

Conversion Rate Optimization (CRO)

• Top-performing ROI channels for B2C brands include (1) email marketing, (2) paid social media content, and (3) content marketing for B2C brands. [HubSpot State of Marketing Report, 2025].
• The average conversion rate of most eCommerce websites is under 2% [Statista, 2025].

Organic Search

• 32.8% of netizens above 16 years old find out new brands, products, and services through search engines. [DataReportal, 2025].

Voice Search

• 20.5% of users worldwide used voice search in 2024 [DemandSage, 2025].

Mobile Search

• 63% of shoppers choose mobile devices to research brands and products [HubSpot, 2025].
• Google now holds 93.81% share of the mobile search market worldwide [StatCounter, 2025].

E-commerce

• 77% of global retail website visits are dominated by smartphones. [Statista, 2024]
• 34% of customers make an online purchase every week [Forbes].

Content Marketing Statistics

Valuable content builds trust, drives visibility, and fuels long-term web traffic. This marketing trends overview highlights how blogging, video, and audio are evolving and why savvy marketers are maximizing them in 2025. It’s best if you use the following statistics to refine your content strategy and focus on what delivers the highest engagement and return.

Source: HubSpot State of Marketing Report, 2025

Video

• 21% of marketers say short-form videos give the biggest ROI. [HubSpot State of Marketing Report, 2025].
• The most used media format by marketers is short-form videos. [HubSpot Marketing Trends Report, 2024].
• 73% of users say that videos under two minutes are the most effective. [Wyzowl, 2025].
• 51% of buyers watch product videos to make smart purchases [Plainly, 2025].
• Videos under one minute have an average 50% engagement rate; those over 60 minutes drop to 17%. [Wistia, 2024].

Audio

• 91% of companies plan to sustain or boost investment in podcasts and audio content in 2025. [HubSpot Marketing Statistics, 2025].   
• Digital audio ad spending is expected to surpass $12.16 billion in 2025 and reach $14.84 billion by 2029 [Statista, 2025].      

Social Media Marketing Statistics

With billions of active users worldwide, especially in the Philippines, social media plays a crucial role in driving successful digital marketing efforts. This section breaks down usage trends and dominant platforms to help you navigate where attention is converging in 2025. Use these insights to improve your strategy and show up where your audience already is.

Social Media Users

• There are approximately 5.4 billion users of social media around the world [Statista, 2024].
• 64% of the world’s population uses social media [DataReportal, 2025].

Platform Popularity

• TikTok is the most downloaded non-gaming app globally, with over 825 million downloads [Statista, 2024].
• LinkedIn hosts over one billion members in 200 countries and regions [LinkedIn, 2025].
• Instagram attracts 2 billion monthly active users across the world [Backlinko, 2025].
• X is one of the world’s most popular social media platforms, boasting over 586 million daily active users [Statista, 2025].
• Snapchat reached 460 million daily active users globally, with users generating over 1 billion snaps each month last year [Snapchat, 2025].
• Pinterest has 553 million monthly active users, with 42% of global users being Gen Z, and is the platform’s fastest-growing demographic [Hubspot, 2025].

Marketing Insights

• 28% of marketers say social media influencers on Facebook give the highest ROI. [HubSpot, 2025].

Local SEO Statistics

Local SEO is driving massive visibility and web traffic for local brands targeting nearby customers. With billions of local and “near me” searches happening every month, ranking up in those searches is vital for visibility. So position your brand for maximum discovery and conversion with effective digital marketing services using the data insights below.

Volume and Intent

• There are 97 billion local searches monthly, with 46% of all searches having local intent, totaling 3.2 billion daily or 37,000 every second [Backlinko].

Platforms and Behavior

• 42% of local business searches result in clicks on a Google Map Pack listing [Backlinko]
• The top platform used for local searches is Instagram (67%), followed by TikTok (62%) and Google Search (61%) among younger shoppers aged 18 to 24 [SOCi]

Consumer Conversion

• 96% of prospects learn about brands on online channels [Fitsmallbusiness, 2024]
• A well-optimized Google Business Profile makes consumers 70% more likely to visit [Google].

PPC Marketing Statistics

Paid ads are a high-performing tactic that drives the most ROI and consumer engagement among all digital marketing trends. With nearly all consumers shopping online and actively engaging with ads, Pay-Per-Click marketing provides a direct path to conversion. The data below shows its effectiveness, dominance, and key metrics to optimize your performance and cost.

Consumer Behavior and Ad Engagement

• 98% of consumers browse, research, and purchase products online, and 65% click on ads during product searches [CROPink, 2025]

PPC Effectiveness and Adoption

• 93% of marketers rate PPC as effective or highly effective, ranking it just behind content marketing at 96% [eMarketer, 2024].

Budget Allocation and ROI

• Google search ads yield a 200% ROI—generating $2 in return for every $1 spent [SmallBizGenius, 2024]
• Across all industries, Google Ads averages a 3.17% Click-Through-Rate for search and 0.46% for display [Wordstream, 2025].

Market Share and Traffic

• A 5% increase in PPC ad performance is linked to using personalized landing pages [Ranktracker, 2024].
• Paid search dominates digital ad formats with a 39.5% market share, greatly outranking other advertising formats [IAB, 2024].

Email Marketing Statistics

Email is your direct communication to your customers, delivering direct and personalized communication worldwide.  Here are the insights to refine your email strategy, improve open rates, and boost conversions effectively.

Performance

• 2.7% of the global conversion rate average from Welcome emails outperforms abandoned cart emails. [Omnisend, 2024].

Top 4 Email Types from 2024 [Mailmodo, 2024]

Click-Through Rate

• The average click-through rate for Constant Contact customers is 1.36% [Hubspot, 2025].
• 40% of email users have fifty or more unread messages in their inboxes [MailButler, 2024].

Investment

• 53% of small businesses in the U.S., U.K., Canada, and Australia use email marketing most frequently to attract new and retain customers [Constant Contact, 2024].

Engagement

• 51% of buyers say they receive irrelevant brand emails, and 41% feel messages don’t reflect their needs [Dash, 2024].
• 47% of individuals open emails based on subject lines, while 69% judge spam status from them alone [OptinMonster, 2024].

Here’s a list of ecommerce sectors broken down by their abandoned cart email open rates, according to Dash:

Graphic Design Statistics

Just as marketing strategies are evolving, so does visual content and its heavy role in customer retention and engagement, especially in today’s digital landscape. Hence, researching more about graphic design is key to creating impactful marketing materials. Take a look at this data that will equip you to optimize your design strategy and boost brand appeal.

Source: HubSpot Blog Research, 2024.

Investment

• 19% of brands invest over $10,000 annually in graphic design, while 32% allocate between $5,000 and $10,000. This is led by software companies, which typically have the largest design budgets [Exploding Topics]
• Adobe dominates over 80% of the graphic design software market, led by Photoshop (42%), followed by InDesign (26%), Illustrator (12%), and Lightroom [Statista, 2024].

Performance

• 43% of marketers favor original graphics as their most-used and top-performing visual content. In contrast, 34.29% rely most on stock photos, though 39.05% say they deliver the worst results [Venngage, 2025].

Boost Online Performance with Digital Marketing

Digital marketing trends evolve rapidly, and the role of data-driven strategies will only continue to expand. Thus, success comes from embracing change, driving innovation, and staying ahead of emerging trends.

That said, craft a marketing strategy that keeps you ahead with the latest trends and drives real results. Work with a trusted digital marketing agency partner in the Philippines for innovative business campaign solutions.

Elevate Your Brand In the Digital Landscape!

• SEO: Boost your rankings and drive organic traffic.
• Content Marketing: Engage your audience with content that converts.
• Social Media Management: Build your brand and connect with the right people.
• Paid Ads: Maximize ROI with data-driven advertising campaigns.

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FAQS about Digital Marketing

What digital marketing channel will deliver the highest ROI in 2025?

Email marketing leads to ROI performance for B2C brands, followed closely by paid social and content marketing, making it a top priority for budget allocation.

How important is mobile and voice search for SEO today?

With the majority of shoppers researching via mobile and voice search, optimizing for both formats is essential for getting traffic and improving rankings.

Which content formats are most effective in 2025?

Short-form videos and original graphics are the top-performing formats, offering high engagement rates and stronger ROI compared to long videos or stock images.

How can businesses improve local visibility online?

Focusing on local SEO, optimizing Google Business Profiles, and targeting “near me” searches can significantly increase web traffic and offline conversions.