Case Study: How a Cable Supplier in Singapore Grew with SEO

Find out how our organic search engine optimization strategies increased traffic and improved rankings for a cable supplier company in Singapore.

An established cable supplier in Singapore wanted to improve its website’s online presence. Although the company already has a solid reputation in the industry, its visibility on search engines didn’t reflect its market standing.

To address these challenges, our expert SEO team implemented a tailored organic Search Engine Optimization (SEO) strategy. The goal was to enhance the client’s on-page content, refine technical site elements, and develop a comprehensive content resource that would serve their target audience. 

With this approach, it successfully produced measurable results in traffic and engagement, allowing our client to compete more in regional markets.

Key Takeaways

• Organic search can increase website visits when supported by a well-planned SEO strategy.
• Data-driven keyword targeting helps attract visitors more likely to engage and convert.
• Focusing on market-specific keywords helps attract the right audience and strengthens the brand’s presence in target regions.
• Consistently optimizing the website’s technical elements and content ensures long-term search visibility and user engagement improvements.
• Partnering with a skilled SEO team enables sustainable growth through targeted strategies and ongoing performance monitoring.

About the Client

Our client’s company began in Germany in 1989, expanded into the Asia Pacific region in 1996, and established operations in Singapore. Today, the company operates in over 20 countries through a network of offices and agents.

For over 30 years, our client has been a trusted supplier of various cable products, including marine cables, wiring harnesses, and solar cables. Overall, they have earned a reputation for adaptability, product quality, and a reliable international supply chain.

The Opportunity

Despite being a recognized name in the cable manufacturing and supply industry, the client’s organic search rankings for relevant terms fell behind competitors. For example, search results for phrases like “cable supplier in Singapore” and “marine cables” were dominated by rival companies with stronger SEO strategies.

Source: Adam Connell.

As a result, it limited the client’s organic search visibility in its target markets. For that reason, our experienced SEO team aimed to reverse this trend by:

• Targeting high-value keywords to improve discoverability among potential customers in Singapore, Malaysia, and China.
• Driving more relevant visits and encouraging engagement through optimized on-page experiences.
• Reducing bounce rates to increase inquiries and potential sales.

The Challenge

Several challenges prevented these goals from being achieved. For example, none of the targeted keywords appeared in the top 100 search results, organic search traffic remained low, and most visits came from branded searches.

In addition to that, the client’s website also has weak conversion paths, which often lead to high bounce rates, resulting in weak user engagement. According to a HubSpot report, the average website experiences a 37% bounce rate and a 13% SEO click-through rate. With a high bounce rate, it indicates that visitors don’t find a site’s content relevant or compelling enough to stay and explore further.

On the technical side, missing metadata, weak on-page content, sitemap errors, and absent image alt texts further reduced search visibility. Lastly, the site’s content strategy didn’t match user intent and lacked backlinks from authoritative, industry-related sources.

The Solution

Our expert SEO team tackled the site’s limitations and enhanced on-page elements to strengthen the client’s organic SEO. They optimized metadata for 29 key pages, added descriptive alt text to 100 images to improve accessibility and search relevance. They also fixed website sitemap errors in Google Search Console and installed Google Analytics to track visitor behavior and site performance.

In addition, they implemented a tailored content strategy, such as publishing three new blog articles and syndicating the content across relevant platforms. This aimed to increase engagement and search visibility.

Source: Forbes.

The Result

Our team’s organic search engine optimization strategy delivered the following results:

Traffic Growth

• Organic search traffic grew by 152.94%
• Direct traffic from branded searches rose 130.91%
• Referral traffic increased 116.67% through improved mentions and backlinks

User Engagement

• Total users up by 131.90%
• New users increased by 121.30%
• Pageviews rose by 176.70%

Geographic Reach

• Singapore accounted for the largest traffic share. Followed by China, the United States, and the Philippines.

Our Approach

Our team’s organic SEO strategy combined smart keyword targeting, solid site structure, and ongoing optimization to deliver sustainable growth. We began with a targeted keyword strategy, prioritizing high-intent search terms to improve rankings while attracting the most relevant traffic.

To ensure lasting results and unlock website potential, we built a strong technical SEO foundation: enhancing site performance, mobile usability, and page load speed. Meanwhile, content development focused on creating informative resources.

With this, we’ve included content that addressed customer questions, highlighted solutions, and guided potential customers toward making a purchase.  

The team also monitored our client’s website performance metrics continuously, including organic traffic, user engagement, and pageviews. And by using real-time analytics, they refined strategies, updated content, and adjusted site elements to maintain growth. As a result, this ongoing approach ensured steady SEO improvements.

Download the full case study here: 

Case Study: How a Cable Supplier in Singapore Grew with SEO

Final Thoughts

As a whole, this project shows how a structured organic search engine optimization plan can strengthen an established industrial supplier’s online presence. With our SEO team’s strategy, we’re able to help our client boost visibility, improve rankings, increase traffic, and compete more effectively in Singapore and across APAC markets.

If you want to achieve similar results, explore how our skilled SEO experts in the Philippines can help your business grow online!

FAQs About Search Engine Optimization

What is organic search traffic?

Organic search traffic refers to visitors who reach your website through unpaid search engine results. These users find your website by searching for relevant keywords. Overall, it reflects how well your site ranks naturally on search engines.

How to improve organic search traffic​?

You can improve organic search traffic by optimizing your website’s content for search engines. Publishing high-quality, relevant content consistently also helps attract more visitors. Lastly, building backlinks and improving site performance boosts search visibility.

Is it worth it to hire a professional for SEO?

Working with a trusted SEO expert can be valuable, as they help increase your website’s visibility and draw more targeted, qualified visitors. After all, they have the skills and tools to optimize content, fix site issues, and boost search rankings. Contact us today for a discovery call!