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Local Listings That “Fly”: What You Should Know About the Pigeon Algorithm Update

Local directory listings play an important role in search engine optimization since they contribute greatly to a website’s local search engine rankings. While SEO helps a business’ website become more visible on the internet to attract international customers, Local Listings centers on customers within the area.

Like SEO, local listings are also susceptible to Google’s algorithm updates. Depending on these updates, your listings can either rise or drop in local search engine ranks, so it is always good to check on what Google has been up to.

Speaking of this, it just launched a new algorithm update last July 24. There is no official name of this algorithm, but the writers at have named it the Pigeon update.

Since it has been more than a week since Pigeon’s launching, local listing and SEO experts have seen most if not all of the changes it has made. However, some of these experts also say that they have not experienced any significant changes. Here are a few things people have been saying about the Pigeon update:

  • David Mihm, the Director of Local Search Strategy at Moz says that Pigeon is “like an amplification of the previous silent Hummingbird update from last fall”. He also says that the Pigeon update is Google’s alleged “reward” to Yelp’s previous complaints that it (Google) has been negatively affecting its search traffic.
  • There is a significantly lower number of queries that include a local listing pack on search engine result pages. According to a graph by MOZ Cast, the number went from 12.1% of July 23rd’s queries to only 3.3% on July 27. As a result, certain websites may have encountered a big drop in traffic. A particular solution to this problem is to cover the losses with a pay-per-click campaign, and focus on attaining web search listings for those keywords.
  • According to an article from though, there seems to be an improvement on Google’s location and distance ranking parameters for the listings. This can make it easier for people to find businesses that are nearby or within their area.
  • Greg Gifford, the Director of Search and Social at Autorevo says that he has not seen any of the “crazy effects we’re hearing about elsewhere”. Fortunately, he claims to still be seeing map packs for search queries related to auto dealers, which is his niche. He did see one small change, since the keywords without a location and keywords with locations produced different map packs when they used to show the same map packs before.

There is a lot more to learn about the Pigeon update. However, like all the other SEO and local listing updates, it is important to immediately check your website’s traffic once you hear about them happening. That way you can avoid a super huge drop that might be a lot of trouble trying to bring up. So search up more about the Pigeon update and all the other algorithms for you to maintain a good website traffic!

Jalou Batilong


Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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