SEO Marketing Plan: 8 Good Reasons Why You Need It
There’s no way around it — if you want to be successful at marketing your business online, you must have an SEO Marketing Plan. But why is an SEO Marketing Strategy so important? First, you must know the various reasons why every business needs to have one.
What is an SEO Marketing Plan?
Sharing and collecting different kinds of data is easy in a society where information is at humanity’s fingertips. But assessing which ones are necessary and beneficial for you can be quite difficult, especially as a brand.
However, as a result of an improved, foolproof marketing plan, your business stands out — even more than ever before.
So, this is why you need to generate an SEO Marketing Plan. It’s a detailed plan of every tactic, asset, execution, and analysis of a site’s SEO. It revolves around the talent of in-house or outsourced marketers, the value proposition of a brand, and search engine algorithms.
It usually involves the following:
- Keyword Research
- Content Creation
- Content Optimization
- Building Backlinks
- Tracking Results
Adding SEO to your Marketing Plan lets you position your brand in users’ eyes, so they see your website and remember you more often. After all, it helps you generate more leads, which ultimately translates into sales opportunities.
8 Reasons Why it’s Essential for Your Business
A Search Engine-Optimized Marketing Plan gives you a roadmap to ensure your website and business’ success, so let’s discuss why you need it.
1. Organic Search is a Prime Source of Website Traffic
At Google, over 100,000 searches per second are processed. That number has caused organic search to grow into a massive opportunity for business. But, interestingly enough, it’s one that many companies still aren’t taking advantage of.
Although it’s a strategy to get you noticed, SEO has become more challenging recently. It isn’t easy to know where to start, considering multiple variables and ranking considerations.
This is why SEO Marketing Experts create templates and offer their services. First, they fuel your website by following the guidelines from the world’s biggest search engine, Google. Then, they combine it with a strategy suited to your brand to help you rank better.
Getting your content listed on the first page of Google and other search engines can expose your site to thousands of visitors who never would have found you otherwise.
Also, with Google Adwords, your site can be the first thing potential customers see on the search results page. Paid Search gives you an advantage, considering Google Ads are placed higher than organic results!
People search for information, products, and services using a wide variety of queries with search intent on the search engines of their choice. So SEO in Marketing Plans ensures your pages are present in the search results for your target keywords or keyword phrases. As a result, they can bring targeted organic traffic to your site.
2. It Enhances Your Branding and Reputation
Aside from this, a Search Engine-Optimized Marketing Plan helps enhance your brand too. It allows for your website to have a sense of credibility. After all, being on top of the Search Engine Results Page or SERP is a badge of honor. This is especially true since people assume that high search rankings endorse a particular brand.
Google has algorithms that check the validity and popularity of your site. Thus, if it ranks you at the top of its organic search results, it must mean your content is high-quality. Likewise, high rankings on SERPs indicate that you’re the best at your work.
And this is what helps visitors trust and gravitate more towards you than other competitors in the web market.
SEO Marketing Experts also improve your brand in the way it needs to be improved. Since an SEO Company will assess your website, they just might assist in revamping it for the better. They may even exceed your expectations!
But in general, strategic improvements can mean brand revisions from logos to colour schemes to a website redesign, etc. Thus, you’ll be more noticeable in the eyes of your potential customers.
3. It Feeds the Sales Funnel
Search Engine Optimization is the art of bringing attention to your business. This strategy significantly impacts the buying cycle when combined with a proper step-by-step marketing plan.
SEO Marketing Plan helps feed the sales funnel, and one excellent method is using Conversion-Optimized Landing Pages. But, in general, a Search Engine-Optimized plan checks all of its boxes:
- Creating brand awareness;
- Capturing their interest;
- Igniting their desire to make a purchase/subscription; and
- Making them take action.
With this, you hit three goals in one calculated swing. First, it increases your traffic, then raises engagement. Lastly, it ultimately brings your website more conversions.
4. Helps with your Local SEO
97% of users search online to find a local business, which is what Local SEO aims to do. It is designed to optimize your digital properties for a specific locality. So, people can find you quickly and easily, putting them one step closer to making a transaction.
SEO in a Marketing Plan does this by optimizing your brand’s website and content, including local citations and backlinks. This also includes getting you on pages like Google My Business Listings and regional listings relevant to the location and business sector in which your brand operates.
5. Brings You Better Customer and Web Understanding
To successfully develop an effective Search Engine-Optimized Marketing Plan, experts in the field help you analyze and study your target market.
This allows you to listen to them more actively. And with this, tune out unnecessary data better, and focus on what’s relevant. With this, you get to know:
- what your customers want or need;
- what you can offer in return; and
- how to make them see you as the solution.
More than that, understanding Search Engine Optimization helps you keep up with the constantly changing World Wide Web. Unfortunately, staying on top of SEO changes isn’t always easy, especially since what worked yesterday may not work tomorrow.
However, applying SEO to your Marketing Plan can help you know what’s going on in your industry. As a result, your business can keep up with the game. So this includes knowing how other local rival companies are doing it and identifying your marketing edge.
This allows you to be competitive and stay competitive in a market that hardly ever remains the same.
6. Creating Quality and Relevant Content is Easier
From the past reasons, their effects start to ripple and echo back. Because you can understand your market and the environment better, this helps create content easier.
After all, “47% of buyers viewed three to five pieces of content” before they spoke to a sales representative. So Content Marketing can get your business on the SERPs, and your valuable insights can get the attention of interested searchers!
SEO Marketing Experts, with their thorough research, give you a practical guideline for creating high-quality and relevant content and keywords. This helps you rank higher, and it also manages your content.
In addition, experts can help you create a schema and a schedule that works best for your audience. Thus, it also makes your job easier since they help introduce you to necessary tools that can alleviate the weight of your work.
Lastly, their recommendations help map out your content and prepare you with the things you need for better rankings and website services.
7. Improves your Marketing List
Like all other promotional tactics, SEO Marketing Experts help you plan how to highlight you as a business. In addition, they guide you through the necessary things to do to achieve better traffic, including improving your marketing list.
And so, this means that as you go through with it, they help design a system that can improve your marketing channel reach. It can include plans like Link Building, optimizing content for better Social Media strategy, and helping you with Ads Management like Google Maps Marketing.
8. Key to Tracking Your Progress and Helping You Grow
An SEO Marketing Plan is truly a marketer’s best friend to a better and more organized campaign. With this, you are constantly growing and improving for the better. Since it’s also a detailed plan, its documentation gives you an archive.
You can look back on these documents as a reference should you need them for future marketing projects. And as such, this allows you to document your growth as a brand.
Additionally, as a bonus, the marketing plan is relatively cost-efficient! It’s not just a marketing cost; it’s an investment that is worthy of every dime and dollar.
So, if you’re looking to find a company that can give you the Best Search Engine Marketing Plan —
Your business doesn’t need to search far and wide to hire an SEO Marketing Expert. So consider investing in SEO Services in the Philippines today, and you’ll find the best service at the best price!