The first page of Google’s search engine has always been a coveted spot for search engine optimization specialists. After all, why would it not be? When you are at the top of all the other search results, you get noticed more.

That is, of course, quite a favorable thing when you are a business owner with a website you worked hard on. Therefore, so much effort is being put into becoming updated with what Google is up to and using different SEO techniques, one of which is Local Directory Listings.

Now before you go off and try to get your brand internationally known, you have to first make sure you have done that locally. This is where Local Directory Listings or local listings come in, to help you establish your business’ identity in your local area.

Since local listings are largely focused on getting your business known in your immediate area, specialists often use tools such as Google Maps or Google My Business. Just recently, Google has revived and upgraded an old app local listing specialists can also use called My Maps and its updated version, My Maps Pro.

My Maps, as defined by Google, “gives you the power to create custom maps that you can share and publish online.” My Maps Pro has more advanced options that are more centered on businesses.

The main benefit of My Maps and My Maps Pro is that they make it easier for anyone to find a specific location. When people have an easier time finding your business, imagine how many customers you can see in a day?

My Maps and My Maps Pro have a few other benefits too, some of these include:

  • The ease of sharing your custom maps, since it is as easy as sharing a Google Document.
  • My Maps Pro has more detailed and bigger maps. If you have a business with multiple branches, you do not have to input all the addresses manually. My Maps Pro allows you to upload CSV files or spreadsheets to save the time and effort of making individual map markers for different branches.
  • You can use an array of different colors on your maps for them to stand out! This can also lessen confusion for your customers when they are trying to look for your store, office or branch.
  • Aside from the different color choices, My Maps Pro also has a wide choice of icons so you can make your map unique. You even have the choice to use the pre-made icons, or to use your own company logo.

There is probably more yet to come with My Maps and My Maps Pro, but their existing features can already give great benefits to your business. So start putting your business on the map with the help of My Maps and My Maps Pro!

Jalou Batilong


Most every great writer is a voracious reader, and no word describes Jalou better. Jalou enjoys a good read whenever she has the time to sit down and open a book or browse for interesting articles. It's through reading that she is able to digest information so easily, and write her own unique piece of information to share to everyone else.

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