Create a simple Facebook Page or A Personalized Website?
Two of the most useful brand promotion tools are web development and social media. Brands with their own registered profiles like a Facebook Page or website already have an advantage and access to a broad market. As a result, they also have access to a huge profit.
For most media companies, a website and a Facebook Page both have an individual roles in building and marketing your brand. However, both techniques are important, considering the individual goals are necessary in order to determine your top priority.
Thus, if you haven’t structured your goals yet, the table below can help you decide on which technique works best.
Website vs. Facebook Page Table
|1. Ownership and Control||Firstly, you own your website. Thus, this gives you complete control over your media brand. Additionally, you can personalize it as much as you want to make it more unique.||You will be dealing with a third-party site, which is Facebook. Thus, you’re subject to the Facebook Terms of Service. Additionally, Facebook can revise these terms without. At times, this can lead to the permanent account removal if you’re not careful.|
|2. Designs||You can design your website depending on your brand’s goals and colors. Owners can change the theme, look, and feel of your website as much as you want.||Owners can’t change the Facebook page’s default look. Additionally, you cannot downgrade the upgraded Facebook look. Lastly, you can only alter your logo by changing your profile and cover photo.|
|3. Information Delivery||In websites, information flows in a “Audience-Content” basis, which means that your audience has to search you around the thousands of websites in order to reach your content||Being a social media network, your information flows in a “Content-Audience” basis. As a result, customers receive the information directly, whether or not they asked for it.|
|4. Staff Updates||First of, your audience can subscribe to you via RSS Feed. Thus, audiences need to use an RSS reader to keep the content streaming into their mail.||Whether or not your Facebook Subscriber decides to receive your content, your posts will always be viewable in their Facebook feeds.|
|6. Revenue||You can sell advertisements on your website to generate revenue by setting your own rates and managing your own inventory. Furthermore, getting revenues are an advantage in websites, it’s like getting something in return of all your efforts. Thus, this can help you lessen the stress in paying your domain, hosting and other bills.||On the other hand, you can’t sell ad spaces on Facebook Pages.|
|7. Statistics||Your website statistics is only viewable by you, not to the public.||Everyone can see your fans and subscribers.|
|8.Contests||Holding contests can drive people into your website. Additionally, you have full control over contest rules and sponsors.||Holding contests are restricted in Facebook’s Promotion Guidelines. This can be tracked once your contest link is passed on from user to user.|
|9. Comment Policies||You can create your own policies when it comes to comment posting. Though moderating comments may be time consuming, your comment collection may be as good as what builds you.||You cannot review comments before they are posted. Moreover, you have to keep an eye to people who only drop a comment to destroy you.|
|10. Interaction||Your website has limited opportunities to interact with your audience. However, even if comments are posted, the others wouldn’t receive a notification that a new comment was posted. Additionally, comments that are posted can help you gain Search Engine Optimization points that can help drive users to your website.||Users can Like, comment and share your posts that are found on your Facebook Page timeline. When either of these is done, your post will be visible on their feed.|
|11. SEO||Google crawls through your website.||Google does not crawl through Facebook pages and profiles once set private.|
Should you decide on having a website done, you can consult experts in web design in the Philippines to help you out. Otherwise, should you choose a Facebook page, there are also experts in social media marketing in the Philippines to give you a hand.
Once you have evaluated your needs by the table above, you will know what the next step is. That being said, good luck on your marketing journey!