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A Klaviyo Newsletter Guide for Email Marketers

Newsletters are one of the most excellent tools to strengthen your marketing efforts. They let you share information with your audience, regardless of whether they’re new or not.

Newsletter Marketing, a subset of Email Marketing, involves sending informational and product-focused content to subscribers to build engagement and loyalty. To boost your marketing campaigns, it’s essential to use the right email marketing tools to automate the sending process, personalize emails, and streamline performance tracking.

One standout option is Klaviyo, an Email and SMS marketing automation platform that simplifies newsletter creation and helps you scale your marketing efficiently.

Source: eLogic Commerce.

Klaviyo: A Quick Background

There are many email marketing tools available today. Some even offer free plans with limited recipients or subscribers. These platforms often include features like mail merging or automated subject line generation. When combined with the best email marketing psychology tips, such tools can significantly improve open rates and conversions. 

One standout example is Klaviyo, a robust email tool and SMS marketing automation platform designed for data-driven marketers. Klaviyo seamlessly integrates analytics and automation, ensuring every campaign is guided by insights.

Its features include:

• A real-time customer database that updates automatically;
• Predictive analytics for smarter targeting and performance optimization, and
• Multi-channel delivery to reach your audience where they’re most active. 

Klaviyo’s vision centers on creating exceptional customer experiences across email and other owned channels. This makes it the perfect tool for boosting engagement and conversions with email marketing.

How to Set up a Newsletter in Klaviyo 

Now that you know what makes Klaviyo a powerful tool for email marketing, it’s time to put it into action. Let’s walk through how to set up a newsletter in Klaviyo and make the most of its automation and personalization features.

1. Log in and get to your Dashboard.

Before starting your newsletter marketing adventures on Klaviyo, ensure you have an account to access it. Upon logging in, check your Dashboard sidebar for the Campaigns option and click on it.

2. From the Campaigns section, you can Create a new one.

In Campaigns, the screen will show you a section where you can see a list of current email newsletter campaigns you have on Klaviyo. Then, create your Klaviyo newsletter by clicking on Create Campaign.

3. Choose the campaign type.

You can choose between Omnichannel and Single Channel. Once you’ve made your choice, click Create Campaign to confirm. Then, you’ll be sent to another section, where you can fill out the Campaign Information.

4. Add more information about the marketing newsletter campaign.

You can include info on the campaign Name, Tags, and Recipients for this stage. You can use a mailing list of recipients to save time, especially if you have many. You can also edit your mailing list with the Don’t Send To option. 

While your mailing list will fall under Send To, Don’t Send To excludes particular recipients from the newsletter. If you have a manageable number of recipients, you can forego the list and manually input your recipients. Once you’re satisfied with your mailing list, click Continue to Content.

5. Next, fill out information for the content proper.

For Campaign Content, you have to fill in the following Klaviyo newsletter elements:

• Subject line;
• Preview Text;
• Sender name, and
• Sender email address.

Side note: You can also tick a box that indicates if you want to use the sender’s email address as your reply-to address. The next step is also located in this phase.

6. Pick out a template.

In the section, you can choose between Drag and Drop, Text Only, or HTML. Drag and Drop will take you to your Library. Here, you can access saved newsletter templates or choose between Basic, Pre-built, or Universal.

Once you’ve chosen your newsletter template, it’s time to edit it with Klaviyo’s Drag-and-Drop email builder. You can edit the template to your liking, such as Text, Image, Button, Header Bar, and more.

7. Review your newsletter content.

Once done with your Klaviyo newsletter, you can either Preview it or check how it looks on Desktop or Mobile. Of course, you can always tweak things as needed, especially during the following step. But, if you’re happy with what you’ve got, go ahead and Save Content. 

8. Do A/B Testing.

Before you show everyone your newest Klaviyo newsletter, it’s crucial to go over everything before hitting Send (or Schedule)! Perform an A/B Testing to check typos or unflattering image alignment. Once everything is to your satisfaction, you can finally click Schedule or Send.

After sending, you can see your newsletter listed in the Campaign section and check its Open Rate, Click Rate, and Active on Site stats.

Take on Klaviyo for Your Newsletter Marketing Efforts

Email marketing can be complex, especially when balancing content, design, and strategy. That’s why many email marketing experts turn to tools like Klaviyo to streamline workflows and improve performance.

With its automation, personalization, and analytics features, Klaviyo makes it easier to craft impactful newsletters that drive engagement and conversions.

Though Klaviyo is a user-friendly tool, working with an experienced email marketing services agency in the Philippines can help you maximize its potential. Syntactics, Inc. has a team of Klaviyo experts to help you achieve measurable results faster.

This article was updated on November 06, 2025.

FAQs About Klaviyo Newsletter

What makes Klaviyo different from other email marketing tools?

Klaviyo combines advanced automation with real-time customer data, helping you deliver highly personalized campaigns that improve engagement and conversions across email and SMS channels.

Can I design newsletters directly in Klaviyo?

Yes. Klaviyo’s drag-and-drop editor lets you create visually appealing newsletters without coding. You can also customize templates to match your brand style and messaging.

Is Klaviyo suitable for small businesses?

Absolutely. Klaviyo offers scalable pricing plans, allowing small businesses to start with essential features and upgrade as their subscriber lists grow. Get in touch with our experts to learn more.