Digital Marketing Tools and Trends in 2019
New Year To Upgrade Your Digital Marketing Tools
Another New Year has come to us and it’s time to level up our digital marketing tools and strategies. Businesses that adapt quickly to the evolving technology gain additional customers and profits. The Internet today shows thousands of new updates and digital marketing tools for digital marketers. However, experimenting with something new can be an overwhelming process.
So if you are interested to continue reading this article, you are probably ready to take your business’ marketing to its next level this year.
What we need to look out for
We’ve put together just a quick list of the 2019 trends and innovation for digital marketing, as well as recommended tools, for you to pay attention to and perhaps leverage on. Let’s just keep it relevant and easy to adapt.
Trends and Tools
#1: Content and Visuals are still the king and queen
Good and relevant content
Content marketing still is the essential component of digital marketing. All will realize that good marketing involves good content that is relevant and authentic.
There is a necessity for businesses to commit in meeting your audience’s needs with valuable and interesting content. Successful businesses that practice good marketing must increasingly learn to leverage best practices in content marketing and audience engagement for every customer engagement opportunity.
The interest in looking deeply into who your audiences are will be the focus of businesses this year. Having a deeper understanding of the targeted market makes marketing more effective. Just keep the content marketing relevant to satisfy their needs.
Check out the links to some of the digital marketing tools that we recommend that you use this 2019. You can use them to analyze and capture your audience with your content.
Recommended tools for content: Moz, Google Analytics, Google Keyword Planner, BuzzSumo
The survey from Venngage also mentioned that 88% of the marketers use visuals more than 50% of the articles that they published, with 40% of those as original content like infographics, etc.
49% of those visuals were created by digital marketing tools such as Canva.com while 30% were created by in-house designers using tools like Adobe Photoshop and Illustrator.
As for social media, the Social Media Examiner reports that 32% of digital marketers say that visual graphics are the most important form of content, with blogging in second (27%). In addition, 80% use visual assets in their digital marketing.
Infographics can increase web traffic by up to 12% and have had the biggest increase in usage among B2B marketers in the last four years at 65%.
Lastly, consumers who follow recommendations with text and illustrations do 323% better than those who do without illustrations.
Recommended tools for visuals: Canva, Crello, Easil, Behance
#2: Video and Live Video
Video content will have its mark also. Note some of these statistics up to the end of 2018:
- Video at 63% has also surpassed blogging (60%) in usage as a social media marketing asset, according to Social Media Examiner
- Nearly 10 million daily viewing minutes has increased in mobile video usage in the last two years, based on the Internet trends report of 2018.
- The global internet traffic from videos will rise up to 82% of all internet traffic by consumers up to 2021 according to Cisco’s projections.
- YouTube is consumers’ leading source of video content globally at 83%, with Facebook second at 67%.
- 54% of consumers wants to see more video content from businesses or brands that they support, according to a 2018 HubSpot survey.
- As of 2018, 35% of digital marketers use live video instead of non-live to show authenticity and build trust.
Recommended tools for videos and live videos: Youtube, Facebook Live, Lumen5
The Rising Trend: Artificial Intelligence, Machine Learning and Chatbots
Artificial Intelligence somehow will revolutionize the way we will all do business soon. There are already a few examples of how it has been used in 2018 and will continue to progress this year.
According to Forrester’s Global State of Artificial Intelligence Online Survey, 57% of businesses use AI to improve their customer experience and support. The 44%, on the other hand, use AI as a means to provide the ability to improve upon existing products and services availed by customers and potential buyers.
In addition, a study by Blueshift mentioned that 28% of marketers use AI for product recommendations while 26% are using it for campaign optimization.
Netflix, for example, is using AI to understand its users’ preferences and taste. Afterward, the streaming giant generates a profile of recommendations for them. This includes the selection of the movie poster that the users see, based on what they like.
Hence, the service allows the users to make each Netflix profile their own. This way, the users get satisfied and continue to subscribe to their streaming service.
Chatbots are expected to effortlessly power around 85% of all customer service interactions of businesses globally, according to IBM. With fast-paced technology come new innovations in artificial intelligence and these bots gradually become smarter over time. They figure out exactly what their target audience wants or needs to hear while collecting more information about them.
Bots are getting better at their tasks. It is whether to communicate with customers or just provide basic functions to streamline tedious objectives.
Be open and ready to adapt
Trends do not replace good and effective digital marketing. The fundamental ways for your business to do to stand out are still the same. It’s to build your own unique brand, tell an awesome story and provide authentic, meaningful content to your target market.
However, the influence of the digital landscape has changed the way we lived and did business last year. Furthermore, it will continue to impact everything that we’ll do this year.
We recommend that you be open to pursue the digital marketing tools that may provide the biggest impact to your business this 2019.